Canon Marketing (Philippines), Inc. has renewed its partnership with the Philippine Red Cross (PRC) to support relief and recovery efforts for communities affected by the recent earthquake in Mindanao, including Sarangani and General Santos City.
The initiative, carried out together with Canon Business Service Centre Phils., Inc. (CBSC), continues the company’s disaster response efforts by providing assistance to affected families through one of the country’s largest humanitarian organizations.
Canon extends disaster relief support in Mindanao
The renewed partnership reinforces Canon Philippines’ corporate social responsibility efforts as communities in Mindanao continue their recovery following the recent earthquake.
According to Canon Marketing Philippines President and CEO Anuj Aggarwal, the initiative reflects the company’s Kyosei philosophy, which emphasizes living and working together for the common good.
He said the company hopes its support will help provide essential assistance while contributing to the long-term recovery of affected families.
Philippine Red Cross highlights continued collaboration
The Philippine Red Cross welcomed Canon’s renewed support, emphasizing the role of sustained private sector partnerships in strengthening disaster response and humanitarian efforts.
PRC Chairman Richard Gordon noted that Canon has previously supported the organization’s emergency response operations, including assistance during earthquake recovery efforts in Cebu. He said continued collaboration enables the Red Cross to deliver timely relief and help communities recover from disasters more effectively.
Continuing Canon’s community support initiatives
Canon said the partnership is part of its broader commitment to supporting communities during times of crisis through initiatives aligned with its Kyosei philosophy.
By renewing its collaboration with the Philippine Red Cross, the company aims to contribute to ongoing relief and rebuilding efforts in earthquake-affected areas across Mindanao while supporting humanitarian organizations working on the ground.
