vivo is wrapping up two of its biggest youth-focused initiatives this weekend as it crowns the champions of the vivo 3×3 Basketball Challenge Year 4 and selects the inaugural members of its GEN V Campus Ambassador Program.
The two-day event, taking place from July 11 to 12 at the SM Mall of Asia Music Hall, brings together the country’s top 3×3 basketball teams and student finalists who will compete for a place in vivo’s first campus ambassador program.
vivo 3×3 Basketball Challenge heads to grand finals
After four qualifying legs, 12 men’s teams and 12 women’s teams have earned spots in the Grand Finals, where they will compete for championship titles.
The top four teams in each division will receive cash prizes, trophies, and vivo smartphones.
vivo Philippines said the tournament continues its efforts to promote sportsmanship, teamwork, and youth development through competitive basketball.
Fifteen students compete for GEN V ambassador spots
Alongside the basketball tournament, vivo Philippines will also conclude its first-ever Campus Ambassador Program, with 15 student finalists pitching their ideas before a panel of judges.
The finalists were selected through regional mall auditions held at Robinsons Manila, Market! Market!, Ayala Malls Feliz, SM Fairview, and a wildcard round.
Five students will be chosen as the first GEN V ambassadors, representing vivo Philippines for one year beginning August 1, 2026.
What GEN V ambassadors will receive
The selected ambassadors will undergo a year-long development program that includes mentorship from vivo Philippines’s marketing team, hands-on experience in branding and campaign execution, a ₱5,000 monthly cash incentive for 12 months, participation in product launches and marketing events, and potential internship or employment opportunities after graduation.
According to vivo Philippines, the initiative is designed to provide students with practical marketing experience while helping prepare them for careers in the industry.
The event is open to the public, with visitors invited to watch the championship matches, support the student finalists, and participate in interactive activities throughout the weekend.
Attendees can also join games and on-site activities for a chance to win exclusive vivo prizes.
