Julia Barretto and Maris Racal are back for another Maya campaign, but this time, they’re not fighting over savings interest—they’re going after cashback.
The two actresses reunite for Maya’s latest “MINE” campaign, which puts a playful spin on 1% cashback when using a Maya Card for in-store and online purchases in the Philippines.
The new campaign follows their previous Maya video, where the pair highlighted the experience of having savings earn interest daily. This time, the focus shifts from saving money to getting more value from everyday spending.
Julia and Maris take cashback personally
The campaign turns a familiar shopping habit into a full-blown showdown as Julia and Maris compete to claim the cashback from purchases they make.
The premise plays on a growing consumer mindset: Filipinos are increasingly looking for ways to stretch their money, whether by comparing prices, waiting for sales, or finding rewards and discounts on purchases they were already planning to make.
Maya’s latest campaign brings that idea into the spotlight through the actresses’ exaggerated rivalry over who gets to claim the value from their spending.
The result is a comedic face-off built around one question: if you’re already spending the money, why leave the cashback behind?
Watch the Maya “MINE” campaign on YouTube
Maya Card offers 1% cashback on everyday purchases
Under the campaign, Maya Card users can earn 1% cashback on in-store and online purchases in the Philippines.
The cashback applies to everyday transactions, including purchases such as coffee, groceries, dining, shopping, and online orders.
For consumers already using their card for these expenses, cashback can provide an additional return on regular spending rather than requiring a separate purchase or reward activity.
As always, users should check Maya’s applicable terms and conditions for the latest details on the cashback offer.
A new chapter for Maya’s “MINE” campaign
The latest video extends Maya’s broader “MINE” messaging around getting more from money.
While the previous campaign with Julia and Maris focused on making savings work harder through interest, the new installment shifts attention to another part of personal finance: making everyday spending work harder, too.
For Maya, the campaign combines the actresses’ on-screen chemistry with a familiar consumer behavior—looking for something extra from money that would have been spent anyway.
