TCL Electronics has partnered with Robinsons Appliances for the “TCL Home Court: Fresh & Clean Roadshow,” an interactive campaign that combines basketball-themed activities with demonstrations of the company’s latest smart home appliances.
Running at select Robinsons Appliances locations, the roadshow gives visitors a hands-on look at TCL’s newest TVs, refrigerators, washing machines, and air conditioners through an immersive, sports-inspired setup.
TCL transforms appliance showcase into a basketball-themed experience
Instead of a traditional showroom, TCL Electronics has recreated a basketball-inspired “Home Court,” where visitors can explore its latest products while participating in interactive games and activities.
The activation showcases several of the company’s flagship home appliances, including the TCL Super Drum Washer & Dryer C682, the 2026 Washer & Dryer S30, the Free-built Refrigerator, the TCL C6L 75-inch TV, and the FreshIN 3.0 Series air conditioner.
According to TCL, the concept is designed to demonstrate how its smart home ecosystem fits into modern lifestyles while creating a more engaging retail experience.
Interactive games and basketball activities
Visitors can take part in basketball-themed challenges throughout the event, with opportunities to win prizes while exploring TCL Electronics’s latest product lineup.
The roadshow also features appearances by CJ Cansino, who is scheduled to meet fans and participate in on-site activities during the campaign.
The TCL Home Court: Fresh & Clean Roadshow will make stops at Robinsons Place Manila from July 11 to 19, 2026, and Robinsons Place Lipa from July 24 to August 2, 2026.
The event is open to the public, with TCL inviting shoppers, basketball fans, and families to experience its latest home appliances while participating in the interactive activities.
