Workato has officially established its Philippine entity, positioning the country as a strategic hub for global customer support, operations, and enterprise AI adoption in Southeast Asia.
The move signals a deeper investment in the local market, as organizations across industries accelerate digital transformation and explore AI-driven automation at scale.
Workato Philippines hub targets enterprise AI adoption
With its new in-country presence, Workato aims to support enterprises navigating AI transformation by offering integration and automation tools that connect data, applications, and workflows.
The company’s platform is built around enterprise orchestration—enabling businesses to move beyond isolated AI use cases toward systems that deliver measurable operational outcomes.
This approach aligns with a growing industry shift where companies prioritize connected ecosystems over standalone AI deployments.
Local leadership to drive market expansion
Workato has appointed Tyrone Borromeo as Managing Director for its Philippine operations. With experience in enterprise integration and cloud platforms, Borromeo will lead local expansion, including customer acquisition and partner development.
His appointment reflects a broader strategy among global tech firms to localize leadership as they scale in Southeast Asia’s fast-growing digital economies.
Investment in hiring, partnerships, and infrastructure
The company has established offices in key business districts in Makati and Alabang, supporting both enterprise engagement and operational functions.
Workato plans to expand its local workforce by 20–30% by the end of 2026, focusing on roles in customer success, solutions consulting, and partner management. It will also adopt a partner-led approach, working with system integrators and technology providers to expand its reach.
Enterprise adoption gains traction in key industries
Workato is already working with major Philippine enterprises, including Jollibee Foods Corporation, Philippine Airlines, and Prince Retail Group of Companies.
These organizations are using the platform to integrate business systems and streamline workflows, reflecting increased demand for automation in sectors such as retail, aviation, and business services.
Philippines emerges as key market for AI-driven transformation
The Philippines continues to position itself as a high-growth digital economy, with strong demand for enterprise technology across finance, BPO, retail, and government sectors.
Workato’s expansion highlights how global technology providers view the country not just as a service delivery hub, but as a core market for AI adoption and enterprise modernization.
As competition in enterprise AI intensifies, platforms that combine integration, automation, and governance are expected to play a central role in how businesses deploy AI at scale.
