Anne Curtis explored some of Shanghai’s most iconic landmarks using the vivo X300 Ultra, joining fashion photographer BJ Pascual for the smartphone brand’s latest global campaign highlighting its flagship imaging capabilities.
Set across the futuristic North Bund and the historic Shikumen district in Huangpu, the campaign showcased the city’s blend of modern architecture and cultural heritage while demonstrating the smartphone’s versatility across different photography styles.
Capturing Shanghai from every perspective
One of the campaign’s highlights took place at the Silver Egg in the North Bund, where Curtis used the vivo X300 Ultra’s 200-megapixel 85mm ZEISS Gimbal-Grade APO Telephoto Camera to photograph the Oriental Pearl TV Tower from a distance.
After reviewing the image, Curtis praised the smartphone’s zoom capabilities.
“This is how tight you can get. That’s crazy. Insane,” she said.
The shoot later moved to Shikumen, a heritage neighborhood known for its preserved stone-gate architecture and pedestrian streets. Surrounded by historic buildings, Curtis said the location offered a unique experience beyond serving as a backdrop for the campaign.
“I really love where we’re shooting right now, which is considered like a heritage promenade, so I get to see a lot of heritage architecture, not only just see it but shoot alongside it,” she said.
vivo highlights flagship imaging system
Photographed by Pascual, the campaign combined fashion, travel, and street photography to demonstrate how the vivo X300 Ultra adapts to contrasting environments while preserving detail and depth.
“Shanghai offers an incredible visual contrast between contemporary architecture and historic neighborhoods, making it an ideal setting to demonstrate what the vivo X300 Ultra is capable of in the hands of creators,” said Liu Lu, Brand Marketing Director of vivo Philippines. “The campaign reflects how today’s smartphone photography can adapt to different environments while preserving detail, depth, and perspective.”
The vivo X300 Ultra features a ZEISS-powered camera system consisting of a 200MP 85mm ZEISS Gimbal-Grade APO Telephoto Camera, a 200MP 35mm ZEISS Documentary Camera, and a 50MP 14mm ZEISS Ultra Wide-Angle Camera, enabling users to capture portraits, street photography, landscapes, and documentary-style images across multiple focal lengths.
The vivo X300 Ultra is now available in the Philippines for ₱109,999 through vivo concept stores nationwide and the company’s official online store.
