MANILA, Philippines — The Digital Marketing Association of the Philippines (DMAP) will hold the 11th edition of DigiCon on October 15–16 at the Grand Ballroom of the Manila Marriott Hotel, bringing together more than 2,000 marketers, creatives, technologists, business leaders, and innovators.
The conference theme, “Interoperability: Welcome to the Age of Collaboration,” focuses on how industries, ideas, technology, and talent can work together in an increasingly connected digital landscape. The event’s program positions DigiCon 2026 digital collaboration as a discussion involving marketing, creativity, technology, and business leadership.
Program and speakers
DigiCon 2026 will use several session formats, including keynote presentations, expert-led panel discussions, interactive experiences, and a live debate. According to DMAP, these formats are intended to support discussion, the exchange of perspectives, and collaboration across disciplines.
The conference’s listed global thought leaders are Dr. Christian Busch, bestselling author of Connect the Dots and professor at the University of Southern California and the London School of Economics, and Judy John, Global Chief Creative Officer of Edelman. They will be joined by DMAP President Miko David, co-chairs Raymund Sison and Shayne Madamba, and local and international industry experts.
A special panel called “Next Monday” is scheduled for October 16. The session will bring together leaders from Philippine marketing, advertising, and communications organizations to discuss how DigiCon insights can be applied across their industries and professional communities. Participants include Miko David, Association of Accredited Advertising Agencies of the Philippines Chairman Ronald Barreiro, Ad Standards Council Executive Director Robbie Aligada, and Public Relations Society of the Philippines President Ana Pista. Shayne Madamba will moderate.
Five specialized tracks
The conference will organize its program around five tracks. “Innovation: Human and Machine Collaborations” includes speakers from TrueLogic, Qubel Group, and TeamAsia, with a keynote from Masaya Asai, Chief Creative Officer of Droga5 Tokyo.
“Integrated: ‘Breaking the Box’ Collaborations” includes speakers from IdeasXMachina Hakuhodo, Investing in Women, UP Diliman, Kindmind Experience Design Lab, ALAB MNL, and the Philippine Football Federation. The track also lists keynotes from Ali Rez of IMPACT BBDO and Yassine Bakkari of L’Oréal Philippines, along with the first UP versus ADMU Debate in DigiCon history.
The “Immersive: Seamless Collaborative Experiences” track includes representatives from RS2 APAC, Tonik Bank, Pure Culture, Ayala Land Hospitality, Moving Walls, UnionBank, and IPV Network Inc. “Impact: Hyper-Collaborative Cultures” features speakers from Publicis JimenezBasic, Hepmil PH, The One Club for Creativity, Paulus Seoul, and Ogilvy Singapore, among others.
The fifth track, “Interactive: Create, Play, Collaborate,” includes Pat Del Castillo of GCash, Art Policarpio of Emporia Group, and LOKAL. Together, the tracks extend DigiCon 2026 digital collaboration beyond plenary sessions into specialized discussions and activities. The five-track structure also gives the conference a way to examine collaboration across different industry and creative contexts.
Philippine industry context
Sison said the conference is intended to bring marketing, technology, and creative professionals together to exchange ideas and examine possible next steps for the industry. Madamba described interoperability as a mindset focused on connections across disciplines, industries, and perspectives.
DigiCon 2026 is supported by Astoria Hotels & Resorts and Wipro–Splash Corporation. Certified Digital Marketer is listed as track certification partner, while media partners include Philippine Daily Inquirer, Inquirer.net, Inquirer Plus, MBC Media Group, One News, CoinGeek, GMA New Media Inc., and Outcomm.
The event is scheduled for October 15–16 at the Manila Marriott Hotel. Organizers direct interested members of the digital community to DigiCon’s official website and social media channels for tickets and further information. The event’s program presents DigiCon 2026 digital collaboration through its speakers, formats, and specialized tracks.
