Pokémon x JimmyPaul by Difuzed Collection Launches on Pokémon Center

A new fashion collaboration, Pokémon x JimmyPaul by Difuzed, is now available exclusively through Pokémon Center in the U.S., Canada, Australia, New Zealand, and the UK.

The ready-to-wear collection celebrates 30 years of Pokémon and follows Amsterdam-based designer JimmyPaul’s recent London Fashion Week presentation of his high-fashion collection “ROAM,” which drew inspiration from his favorite Pokémon.

Developed in partnership with Difuzed, the new line translates elements of the ROAM runway collection into accessible streetwear pieces for fans.

Kanto-Inspired Designs

The collection features designs based on Pokémon originally discovered in the Kanto region, including Pikachu, Gengar, Electabuzz, Mewtwo, and Mew.

Highlighted items include:

• Pikachu Workwear Jacket: An all-over print design inspired by Japanese workwear and 1980s styling.
• Gengar Heavy Jersey T-Shirt: Heavyweight jersey construction with a front screen print and embroidered back detailing.
• Electabuzz Knit Sweater: Black knit design with lightning bolt motifs.
• Mewtwo Jacket: Embroidered front-and-back artwork with pink and purple tones influenced by 1990s streetwear and racing aesthetics.
• Mew Heavy Jersey T-Shirt: Screen-printed and embroidered details with pastel tones and retro design cues.

Collaboration Background

JimmyPaul cited Pokémon as a formative creative influence from childhood, describing the collaboration as an opportunity to bring that inspiration into his fashion work.

“I dreamed of becoming a Pokémon Trainer; my favourites being Fairy-type, and creating my own universe,” says JimmyPaul. “This collaboration feels like bringing those childhood dreams to life.”

Mathieu Galante, Senior Director of Licensing at The Pokémon Company International, noted that the collection builds on the positive response to the London Fashion Week debut. “Jimmy’s bold creativity, paired with Pokémon’s sense of fun and adventure, has really brought this partnership to life for Trainers everywhere.”

Gilbert El Kalaani, CEO of Difuzed, described the project as a long-term brand partnership focused on celebrating Pokémon’s 30-year legacy through fashion.

This collaboration is a clear example of how fashion, fandom, and culture can meet with authenticity,” El Kalaani said. “As a long-term partner of Pokémon, our role at Difuzed is to represent what the brand has meant to fans for 30 years and to celebrate that legacy on a global fashion stage, while helping creative visionaries like JimmyPaul translate those worlds into bold, modern expressions that resonate with fans in the real world.”

The Pokémon x JimmyPaul by Difuzed collection is available now via Pokémon Center in select international markets.