YouTube Honors BLACKPINK with First-Ever Artist Red Diamond Award
Global K-pop phenomenon BLACKPINK has officially become the first musical artist in history to surpass 100 million subscribers on their Official Artist Channel on YouTube, marking a new milestone in digital music dominance.
The achievement cements members Jisoo, Jennie, Rosé, and Lisa among the most influential artists of the streaming era, reinforcing their position at the forefront of global pop culture nearly a decade after their debut.
First-Ever Red Diamond Creator Award for a Music Artist
To commemorate the milestone, YouTube presented BLACKPINK with a custom Red Diamond Creator Award — a recognition that goes beyond the platform’s well-known Diamond Play Button. While the standard Diamond Award is given to channels that reach 10 million subscribers, the Red Diamond tier represents an elite category reserved for creators who cross the 100 million mark.
BLACKPINK is the first music act to receive the distinction, underscoring the scale of their global fanbase and sustained digital performance.
The group’s subscriber growth reflects years of consistent viral releases, high-production music videos, and a strong international fandom presence.
Philippines Among Top Contributors to 3.3 Billion Views
The Philippines continues to rank among BLACKPINK’s strongest markets. Over the past year, the country consistently placed among the top contributors to the group’s reported 3.3 billion annual views, based on YouTube Charts data.
Filipino BLINKs have played a key role in pushing music videos like “How You Like That,” “Pink Venom,” and “DDU-DU DDU-DU” to record-breaking numbers. The latter has surpassed 2.3 billion views, remaining one of the most-watched K-pop music videos on the platform.
The group’s repeated sold-out shows in the Philippines, including performances at the Philippine Arena, further highlight their strong local support.
Milestone Arrives Ahead of New Release
The 100-million-subscriber milestone comes just days before BLACKPINK’s much-anticipated comeback. The group is set to release their third mini-album, [DEADLINE], on February 27, marking a full-group return following individual solo projects and a massive global tour.
With the lead single “Go” expected to headline the comeback, the group’s expanded subscriber base positions them for another potential record-breaking launch on YouTube and other streaming platforms.
A Decade of Digital Dominance
Since debuting in 2016, BLACKPINK has consistently set benchmarks for K-pop’s global expansion, from chart-topping releases to billion-view music videos. Reaching 100 million YouTube subscribers not only reflects fan loyalty but also signals the group’s sustained relevance in an increasingly competitive digital landscape.
From “How You Like That” to the Red Diamond milestone, BLACKPINK’s trajectory illustrates how K-pop acts are redefining global superstardom — with the Philippines remaining firmly in their area.