vivo is highlighting the AI imaging capabilities of the vivo X300 FE, introducing its AI Creation feature that lets users transform dull, rainy-day photos into vibrant images with just a few taps.
Powered by vivo’s imaging technology and ZEISS co-engineered cameras, AI Creation enables users to apply different visual styles either before taking a photo or after it has been captured—without relying on third-party editing apps.
AI styles before and after capture
Using sample images captured in Bonifacio Global City (BGC), vivo demonstrated how overcast conditions can make scenes appear flat and muted, and how the vivo X300 FE’s AI Creation feature can enhance them in two ways.
Users can apply AI styles before taking a photo by opening the Camera app in Landscape & Night mode and tapping the AI icon to access AI Style Filters. One option, Morning Glow, adds warmer lighting during capture to brighten cloudy scenes.
They can also switch to AI Creation mode and choose from styles such as Underwater, Dream, and Glow, with preview thumbnails displayed to make selecting a preferred look easier before capturing the image.
The feature also allows users to transform existing photos stored in the Gallery. By opening an image, tapping AI Creation, and selecting styles such as Travel, Landscape, Fantasy, Stage, or Cyberpunk, users can generate a new version of the image with a different visual style in just a few moments.
ZEISS imaging in a slim flagship
The vivo X300 FE is powered by the Snapdragon 8 Gen 5 processor and features a ZEISS co-engineered camera system designed to support AI-powered photography.
Despite its flagship hardware, the smartphone maintains a slim profile at 7.99 mm thick and weighs 191 g, combining advanced imaging capabilities with a lightweight design.
The vivo X300 FE is available in Mist Purple and Luxe Black with a suggested retail price of ₱54,999 through vivo concept stores, the vivo e-store, and official vivo stores on Shopee, Lazada, and TikTok Shop.
