TCL is bringing back its annual TCL CoolFest Y3 on May 17, 2026, transforming the Market! Market! Activity Center into a summer-themed entertainment and technology showcase.
Co-presented by Abenson, the event combines live performances, celebrity appearances, and interactive product experiences centered around TCL’s smart home ecosystem.
TCL expands CoolFest into a larger lifestyle event
Now in its third year, TCL CoolFest continues evolving beyond a traditional product showcase into a consumer lifestyle event that blends entertainment with technology demonstrations.
This year’s edition adopts a “Cooltura Summer Fest” concept, combining music festival elements with tropical-inspired installations and interactive brand activations.
Visitors can expect live music performances, smart home technology showcases, interactive product displays, celebrity appearances, and summer-themed activity zones.
The event reflects how TCL and other appliance and consumer technology brands are increasingly using experiential marketing to connect with younger audiences and families.
The Juans and Kathryn Bernardo headline appearances
Among the featured performers are The Juans, known for songs such as Umaga and Hindi Tayo Pwede.
Meanwhile, Kathryn Bernardo, one of TCL’s major brand ambassadors in the Philippines, is also set to appear during the event.
Celebrity partnerships remain a major strategy for consumer electronics brands in Southeast Asia, especially in categories tied to home entertainment and lifestyle products.
TCL highlights smart home and appliance ecosystem
The festival also serves as a platform for TCL to showcase its broader smart home ecosystem, including smart TVs, air conditioning systems, home appliances, and connected home technologies.
TCL continues positioning itself as a full ecosystem brand rather than solely a TV manufacturer, particularly as competition intensifies across Southeast Asia’s consumer electronics market.
Its partnership with Abenson further strengthens retail visibility and customer reach through in-store integration and after-sales support services.
Experience-driven retail becomes key trend in consumer tech
Events like TCL CoolFest reflect a broader trend among technology brands toward experience-driven retail engagement.
Instead of relying solely on conventional advertising, companies are increasingly combining live entertainment, creator and celebrity collaborations, hands-on product demonstrations, and community-focused events to create stronger consumer engagement and brand recall.
For appliance and electronics brands such as TCL, these activations also help demonstrate how connected devices fit into everyday lifestyles, rather than focusing purely on technical specifications.
TCL CoolFest Y3 happens on May 17
TCL CoolFest Y3 takes place on May 17, 2026, at the Market! Market! Activity Center.
The event is expected to feature additional performances, product experiences, and on-ground activities as TCL and Abenson continue expanding their consumer-focused technology campaigns in the Philippines.
