Infinix is combining smartphone marketing with K-pop fandom culture through the launch of the limited-edition NOTE 60 Pro Yuna Gift Box and the “NOTE That Beat” dance challenge in the Philippines.
The campaign centers around Yuna of ITZY, pairing exclusive collectibles with social media-driven fan engagement activities.
NOTE 60 Pro Yuna Gift Box targets K-pop fans and collectors
The limited-edition gift box bundles the Infinix NOTE 60 Pro with a collection of Yuna-themed merchandise aimed at collectors and K-pop fans.
Included items feature a Yuna-designed smartphone case, signed mini postcard, exclusive polaroids, photo binder, poster, and handheld fan. The bundle will be sold exclusively through TikTok Shop.
Infinix is also including additional freebies such as the XWatch H5, Magpad accessory, and a SIM card bundle.
Promo pricing cuts up to ₱5,000 off SRP
The Infinix NOTE 60 Pro Yuna Gift Box comes in two storage variants.
The 8GB + 256GB model is priced at a ₱16,999 promo price from its ₱21,999 suggested retail price, while the 12GB + 256GB variant is available for ₱18,999 from its ₱23,999 SRP.
According to Infinix, buyers will also receive a chance to win VIP K-pop concert tickets through the campaign.
The collaboration reflects the growing overlap between smartphone marketing and entertainment fandom culture, particularly among Gen Z consumers.
TikTok dance challenge pushes fan participation
Alongside the hardware bundle, Infinix is launching the “NOTE That Beat: YUNA Dance Challenge,” running from May 15 to May 29.
Participants are encouraged to create TikTok content inspired by Yuna’s track Ice Cream using dance, storytelling, or other creative formats.
Required hashtags include #NOTEthatBEATInfinixChallenge, #IceCreamByYUNA, and #NOTE60Pro, while entries must also tag Infinix’s official TikTok account.
The campaign’s grand prizes include VIP K-pop concert tickets for two and an Infinix NOTE 60 Pro smartphone.
Additionally, 30 selected participants will receive exclusive Infinix x Yuna Beep Cards. Winners are scheduled to be announced on June 1.
Smartphone brands continue leaning into pop culture collaborations
Infinix joins a growing number of smartphone brands using K-pop partnerships, creator campaigns, and TikTok-driven activations to strengthen engagement with younger audiences.
Rather than focusing solely on specifications, campaigns like the NOTE 60 Pro Yuna collaboration emphasize lifestyle branding, fan culture, and social participation as key drivers for visibility in the competitive midrange smartphone market.
