HONOR Philippines has officially launched the HONOR 600 Series in the country, expanding its AI smartphone lineup with a focus on mobile content creation. The series debuted on May 14, with pricing starting at ₱25,999.
The launch highlights HONOR’s continued push into AI-driven smartphones as competition in the Philippine midrange market intensifies, with brands increasingly tying device value to creative and generative features.
PH launch event highlights celebrities and brand executives
The launch event brought together HONOR executives, local personalities, and entertainment acts as part of the brand’s push to position the series within pop culture and lifestyle segments.
The event featured performances from P-Pop group ALAMAT and Wilbert Ross, while Tim Yap hosted the program. HONOR executives from both local and regional offices also attended the unveiling.
Miss Universe Philippines 2026 Bea Millan-Windorski and other pageant winners also appeared at the event, showcasing the HONOR 600 Pro as part of the presentation.
HONOR highlights AI push in mobile content creation
HONOR positioned the 600 Series as a device built for creators, emphasizing its AI-powered imaging capabilities during the launch.
“At the heart of the HONOR 600 Series is its breakthrough AI Image-to-Video technology,” said HONOR Philippines Vice President Stephen Cheng, describing it as a key step in mobile content innovation.
The company continues to frame its AI features as tools for transforming how users produce and share visual content on smartphones.
HONOR 600 Series pricing in the Philippines
The HONOR 600 Series is available in multiple variants across its standard and Pro lineup, according to HONOR.
Pricing includes the HONOR 600 5G (8GB + 256GB) at ₱25,999, 12GB + 256GB at ₱32,999, 12GB + 512GB at ₱37,999, and the HONOR 600 5G Pro (12GB + 512GB) at ₱49,999.
HONOR is also running a limited pre-order campaign for the series from May 14 to May 29, offering both lifestyle incentives and a major raffle prize.
Pre-order benefits include a chance to win a Mercedes-Benz EQA 250, a free HONOR Gift Box worth ₱1,499, a free HONOR Choice Earbuds Clip worth ₱4,999, and redemption of freebies on May 30, 2026.
The campaign reflects a continued trend among smartphone brands in the Philippines using bundled perks and high-value raffles to drive early demand in competitive price segments.
