Samsung Electronics officially launches the Galaxy A57 5G and Galaxy A37 5G in the Philippines, expanding its midrange lineup with AI-powered features and enhanced durability.
Both devices integrate Samsung’s latest Awesome Intelligence tools, designed to simplify everyday tasks and improve productivity, from photo editing to voice transcription.
The Galaxy A57 5G stands out with a slimmer design, upgraded camera capabilities, and improved processing performance, while the A37 5G offers a more affordable entry point without compromising core features. Both models support up to six generations of Android OS updates and long-term security, reflecting Samsung’s push for longevity and reliable daily use.
AI-Driven Features Enhance Productivity and Creativity
The Galaxy A series now leverages One UI 8.5 to extend Samsung’s AI ecosystem to more users. Key features include voice transcription, where it converts voice recordings, calls, or voicemails into text for easier reference. It also has the AI Select feature, Accessible via long press on the Edge Panel. The feature enables quick text extraction, content creation, and multi-window drag-and-drop.
It also boasts Photo and Video Editing tools such as Object Eraser, Auto Trim, Best Face, and filters allow quick adjustments for group photos or videos. Supports multi-object recognition to explore items in images efficiently with Circle to Search with Google. Conversational Agents, with Bixby and Gemini, assist with intuitive device control, app navigation, and task management.
These features aim to make daily tasks—from organizing content to editing media—faster and more intuitive for both casual users and content creators.
Camera Upgrades for Brighter, Clearer Shots
Samsung emphasizes AI-enhanced photography on the new A series:
- Triple-Camera Setup: 50MP main sensor, ultra-wide lens, and 5MP macro camera for versatile shooting.
- Improved Nightography: Clear photos and videos in low-light environments.
- AI Scene Optimization: Recognizes subjects, balances colors, and preserves natural skin tones.
- Enhanced Image Processing: Sharper detail, reduced noise, and faster shutter speeds on Galaxy A57 5G.
These enhancements allow users to capture high-quality content without manual adjustments, making the devices suitable for photography enthusiasts at a midrange price point.
Performance, Display, and Durability
Galaxy A57 5G delivers smooth performance through upgraded CPU, GPU, and NPU, optimized for streaming, multitasking, and content creation. It features a 5,000mAh supporting up to two days of usage. The unit boasts a Bright Super AMOLED+ display with Vision Booster for clear indoor and outdoor viewing.
While it has the signature IP68 water and dust resistance, it still presents itself with a slim profile with glossy finish and modern triple-camera island.
Galaxy A37 5G offers similar AI and camera features in a slightly more compact and budget-friendly package, ensuring wider accessibility for users seeking reliable midrange devices.
Security and Long-Term Support
Samsung reinforces device longevity and safety with:
- Software Updates: Up to six Android OS and One UI generations, plus six years of security updates.
- Knox Vault: Hardware-based, tamper-resistant security for sensitive data.
- Privacy Features: Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection, Private Album, and Privacy Alerts.
These measures provide users with proactive protection and a longer usable lifespan for their devices.
Availability and Launch Promotions
The Galaxy A57 5G and A37 5G are available at Samsung Authorized Stores nationwide:
- Galaxy A57 5G colors: Awesome Navy, Awesome Gray, Awesome Icyblue, Awesome Lilac.
- Galaxy A37 5G colors: Awesome Lavender, Awesome Charcoal, Awesome Graygreen, Awesome White.
Promotions include a dree travel adapter (₱1,190) and phone case (₱990), two-year Samsung Care+ coverage, and a P1,500 off the 256GB variant (up to ₱5,170 savings). There will also be 40% discount on Galaxy Fit3, Watch8, Buds3 FE, and Buds Core when purchased with the new A series. Offers are valid until June 30, 2026.
