TCL, Kathryn Bernardo Renew Partnership After 4 Years
TCL Philippines and Asia’s Superstar Kathryn Bernardo have renewed their partnership for a fourth consecutive year, marking another milestone in their collaboration to bring innovation and inspiration to Filipino homes.
The contract renewal was formalized during a January 30 ceremony in Pasay, attended by TCL Deputy Marketing Director Shae Yu, Brand Manager Joseph Cernitchez, and Kathryn’s management team from VCM, led by Francis Vidanes. The partnership continues TCL’s commitment to combining world-class technology with a relatable, influential ambassador.
“Kathryn Bernardo has become integral to the TCL brand in the Philippines,” said TCL Brand Manager Joseph Cernitchez. “Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to continue creating campaigns that inspire Filipinos nationwide.”
Kathryn echoed the sentiment, emphasizing how her personal journey aligns with TCL’s growth. “Seeing TCL achieve these new milestones makes me so proud! Our missions are perfectly aligned, and I’m happy to grow alongside a team that truly ‘Inspires Greatness,’” she said.
TCL Products at Home
Beyond endorsements, Kathryn integrates TCL innovation into her daily life. She enjoys immersive entertainment on her TCL QD-Mini LED TV and next-level comfort with the TCL FreshIN 3.0 Air Conditioner, which responds to intuitive voice commands.
Daily routines are simplified with the TCL Super Drum C682 washer and the TCL Free Built-In Refrigerator, giving her more time to focus on her personal and professional life.
A Partnership Built to Last
Now in its fourth year, the TCL–Kathryn Bernardo collaboration exemplifies the blend of celebrity influence and cutting-edge technology, highlighting TCL’s leadership in the Philippines across TV and home appliances.
“I’m proud to grow with TCL and excited for the innovations ahead,” Kathryn added. “These products will be game-changers for my home and for every Filipino who values smart, effortless living.”