UnionDigital Bank is expanding its digital payments ecosystem with a new promotional campaign that turns everyday transactions into raffle entries for a chance to win an all-expenses-paid trip to Vietnam. The initiative, called “Goals Mo, Kaya Mo Raffle,” runs from May 8 to July 17.
The campaign is anchored on the bank’s QRPh Scan-to-Pay feature, which encourages users to make cashless payments for daily transactions such as bills, transfers, and merchant purchases through the UnionDigital Bank app.
QRPh adoption drives UnionDigital’s reward-based campaign
At the core of the promotion is QRPh, the national QR code standard for interoperable digital payments in the Philippines. UnionDigital Bank is positioning the feature as a key tool for financial inclusion by integrating rewards into routine usage.
Users earn raffle entries by completing eligible transactions within the promo period, effectively linking digital payment activity with lifestyle incentives.
Key mechanics include downloading and registering on the UnionDigital Bank app, verifying a UD Save account, using QRPh Scan-to-Pay for transactions, and following partner accounts on social media.
Fintech competition heats up in digital payments and rewards
The campaign reflects intensifying competition among Philippine digital banks as they expand QR-based ecosystems and customer engagement programs.
UnionDigital Bank and other fintech platforms are increasingly using travel rewards, cashback incentives, and raffle campaigns to drive QRPh adoption among merchants and consumers, increase daily active usage of banking apps, and strengthen retention in a crowded digital banking market.
UnionDigital Bank’s Vietnam trip incentive aligns with broader industry strategies that tie financial services to experiential rewards rather than traditional interest-based promotions.
QRPh as a gateway to financial inclusion
UnionDigital Bank continues to highlight QRPh as a practical entry point for underbanked users, including small business owners, transport workers, and daily wage earners.
The bank said its QRPh rollout has helped simplify transactions by enabling real-time payment confirmation, cashless merchant payments, cross-bank and e-wallet interoperability, and reduced reliance on physical cash.
These use cases reflect the ongoing push by financial institutions and regulators to expand digital payment adoption across the country.
Campaign timeline and prize structure
The “Goals Mo, Kaya Mo Raffle” runs until July 17, 2026, with the draw scheduled for July 20, 2026. The winner will be announced through UnionDigital Bank’s official channels and partner platforms.
The campaign is part of a broader strategy to position digital banking apps not just as financial tools, but as lifestyle platforms that combine transactions, savings, and rewards in one ecosystem.
As QRPh continues to expand across Philippine digital finance, UnionDigital Bank’s campaign highlights how fintech players are blending payments infrastructure with consumer engagement. The approach signals a continued shift where everyday banking activity is increasingly tied to rewards-driven digital experiences.
