vivo Philippines is set to unveil its next flagship smartphone, the vivo X300 Ultra, through a Facebook livestream on May 23 at 6 PM.
Ahead of the launch, the brand is positioning the device as a shift in mobile imaging toward more cinematic, production-style photography rather than traditional smartphone capture.
The teaser comes as smartphone makers continue to compete in the premium imaging segment, where hardware and computational photography increasingly overlap with professional-grade creative workflows.
vivo leans into cinematic smartphone photography
At the center of vivo’s messaging is a push toward “cinematic” mobile imaging, where users gain more intentional control over framing, depth, and lighting. The company frames this approach as a departure from standard point-and-shoot smartphone photography.
The X300 Ultra aims to be a tool for creators who want more expressive control over visual output, aligning smartphone cameras closer to production-style storytelling rather than casual documentation.
ZEISS-powered imaging system leads flagship specs
vivo highlights the X300 Ultra’s imaging system, which features dual 200MP Triple ZEISS Master Prime lenses. The setup emphasizes high-resolution capture, telephoto performance, and depth-focused imaging.
The partnership with ZEISS continues vivo’s long-running strategy of co-developing optics for its flagship line, targeting users who prioritize mobile photography and video creation. The brand has not yet detailed full specifications ahead of the launch event.
Livestream to feature celebrity shoot with BJ Pascual
The official reveal will take place via Facebook Live, with celebrity and fashion photographer BJ Pascual leading a live demonstration. The session will feature a photoshoot with Anne Curtis and Marian Rivera, showcasing the device’s imaging capabilities in a real-world creative setup.
vivo is inviting users to watch the livestream on May 23 at 6 PM via its official Philippine Facebook page.
