Sony Philippines is set to bring its ULT POWER SOUND lineup to life at Beyond the Beat: The Next-Level ULT POWER SOUND Experience on September 19 at COVE Manila, Okada Manila, with SB19 joining a lineup of performers for the event.
General Admission passes for the experience are already fully claimed, but fans can still gain access through Sony’s MySony membership program. Elite and Platinum members will receive access to dedicated areas, with existing members able to upgrade their tier through eligible product registrations.
SB19 joins Sony’s ULT Squad
Beyond the Beat will combine live performances with an immersive showcase of Sony’s ULT POWER SOUND lineup, giving attendees a chance to experience the brand’s audio products alongside music and entertainment.
The event’s performer lineup includes Jacqueline Jala, Angelique Manto, David Gusion, Carlos Serrano III, A-Team, Jeremy G., KAIA, and Maki. SB19 will also make its debut as the newest member of the Sony ULT Squad, adding the Filipino P-pop group to the brand’s roster of artists and performers.
The group’s appearance puts one of the country’s most prominent music acts alongside Sony’s ULT POWER SOUND campaign, which focuses on delivering more powerful audio experiences for music and entertainment.
General Admission passes have been fully claimed
Sony has already closed General Admission registration following strong demand for the September event. Fans who still want to attend can instead explore the benefits available through higher MySony membership tiers.
Platinum members receive three passes to the Platinum area along with exclusive Sony merchandise, while Elite members get two passes to the Elite area. MySony and Club members can receive one General Admission pass, subject to availability.
Existing MySony members can also upgrade to Elite or Platinum to access the corresponding event areas and additional membership benefits.
ULT POWER SOUND purchases can help unlock upgrades
Sony is also tying the event to its MySony membership program through eligible product registrations.
Members who register qualifying ULT POWER SOUND products between August 1 and September 12, 2026 can earn points toward a membership upgrade. This provides another way for existing Sony users to qualify for higher-tier event access ahead of Beyond the Beat.
Fans can check Sony’s official event page for the complete mechanics, qualifying products, membership requirements, and registration details.
Music and audio take center stage
Beyond the Beat is designed around more than a conventional product showcase, bringing together live music, Sony’s ULT POWER SOUND lineup and interactive experiences at COVE Manila.
The event will also feature an Elevated Street Style dress code, adding a fashion component to the experience as Sony positions ULT POWER SOUND around music, lifestyle and self-expression.
For Sony, the event also provides a physical setting for consumers to experience its latest offerings rather than encountering them solely through conventional retail demonstrations or online campaigns.
How to access Beyond the Beat
Fans who already have a MySony account can check their current membership tier and available upgrade options. Registering eligible ULT POWER SOUND products within the qualifying period may also help members earn the points needed for an upgrade.
With General Admission passes already fully claimed, Elite and Platinum membership remain the key options for fans looking to secure access to Beyond the Beat.
Sony Philippines is expected to provide additional event updates through its official channels as the September 19 experience approaches.
