Samsung has launched the 2026 The Frame in the Philippines, expanding its lifestyle TV lineup with new AI-powered features, an upgraded display, and broader access to digital artwork. The latest model continues to position itself as both a premium television and a decorative centerpiece, combining entertainment and interior design in a single device.
The launch reflects the growing popularity of lifestyle TVs as consumers increasingly look for technology that blends into modern living spaces rather than dominating them.
Samsung expands The Frame’s digital art experience
A key feature of the 2026 Samsung The Frame remains its ability to function as a digital art gallery when not in use.
Through the Samsung Art Store, owners gain access to more than 5,000 artworks from over 800 artists and 80 global partners. Samsung has also expanded its partnerships to include organizations such as MUNCH Museum, allowing users to display 37 works by Norwegian artist Edvard Munch, including The Scream.
Samsung also introduced Art Store Streams, which provides subscribers with a curated collection of 30 complimentary artworks each month that rotate across different artistic themes and styles.
The company said collaborations with partners such as Art Basel and Moomin continue to expand the platform’s digital art catalog.
Neo QLED technology powers premium entertainment
While The Frame is designed to resemble framed artwork, Samsung says it remains a flagship entertainment device.
The 2026 model uses Quantum Mini LED technology to improve contrast and brightness while Real Quantum Dot technology enhances color accuracy and image vibrancy. These technologies aim to deliver better performance whether users are watching movies, gaming, or displaying artwork.
The TV also features Samsung’s Glare Free display technology, helping reduce reflections without sacrificing color accuracy or brightness in well-lit rooms.
Samsung notes that The Frame continues to carry Pantone Validated ArtfulColor certification, indicating its ability to reproduce artwork with accurate colors.
Samsung Vision AI adds contextual intelligence
New to the 2026 lineup is Samsung Vision AI Companion, an AI-powered platform that adds contextual assistance while viewing content.
Users can activate AI functions using a dedicated remote button or by holding the Home button. Vision AI can provide information about on-screen characters, explain scenes, offer artwork details, and support voice-based playback controls.
For users browsing digital artwork, the feature also supplies background information, artistic context, and style recommendations, making art discovery more interactive.
Lifestyle design remains a key selling point
Samsung continues to position The Frame as a television that blends naturally into modern home interiors.
Its design features include a picture frame-inspired aesthetic, customizable magnetic bezels available in different finishes, and a Slim Fit Wall Mount that enables near flush-to-wall installation.
The Frame also includes Art Mode, allowing the display to showcase artwork or personal photos when not in use. Together, these features transform the television into a decorative element, helping it blend with a room’s interior rather than appearing as a conventional blank screen.
Smart TV ecosystem and audio enhancements
The 2026 Samsung The Frame also includes several entertainment-focused features beyond its display.
Compatible Samsung soundbars can synchronize with the TV through Q-Symphony, allowing both the TV speakers and soundbar to work together for fuller audio.
Users also gain access to Samsung TV Plus, Samsung’s free ad-supported streaming platform, which now offers more than 4,300 channels across 30 countries.
The Samsung 2026 The Frame is now available through Samsung Philippines. Buyers can choose from multiple screen sizes, optional customizable bezels, and current promotional offers available through Samsung’s official channels.
As lifestyle TVs continue to gain traction, Samsung is expanding The Frame beyond its role as a premium television by combining AI-powered features, museum-quality digital art, and home-friendly design into a single product.
