HONOR is bringing its latest promotional push online with a Shopee Brand Day livestream event headlined by content creator Ryle Tan, spotlighting the newly launched HONOR 600 Series and its AI-powered imaging features.
The campaign follows the Philippine debut of the HONOR 600 lineup, which positions itself as a creator-focused smartphone series with advanced AI tools and high-resolution photography capabilities.
Shopee Brand Day pushes HONOR 600 Series to online audience
The HONOR 600 Shopee Brand Day livestream aims to showcase real-world use cases of the device, focusing on its AI-driven camera system, including its 200MP imaging setup and AI Image-to-Video 2.0 feature.
During the livestream hosted by HONOR, viewers can expect live feature demonstrations, interactive Q&A segments, flash deals and exclusive discounts, as well as giveaways and audience participation activities.
HONOR Philippines executives said the event is designed to bring the device’s creator tools closer to digital-first consumers.
Flexible financing pushes daily affordability strategy
One of the key promotions during the campaign highlights affordability through SPayLater installment options.
The HONOR 600 Series is being offered at as low as ₱144 per day via 6-month installment plans, making it more accessible to younger buyers and first-time flagship users.
This pricing strategy reflects a broader trend in the smartphone market, where brands are leaning heavily on micro-installment models to drive online conversions.
HONOR 600 Series focuses on AI imaging and creator tools
The HONOR 600 Series is positioned as a content creation-focused smartphone built around AI-powered photography and video tools.
Key features include a 200MP ultra-clear camera system, the AI Image-to-Video 2.0 generation tool, creator-focused shooting modes, and a premium design and performance positioning.
HONOR targets users who rely heavily on short-form video platforms and mobile-first content creation, reinforcing the device’s role in the growing creator economy rather than traditional smartphone usage alone.
Mercedes-Benz giveaway highlights aggressive promotional push
As part of the Shopee Brand Day campaign, HONOR is offering a chance to win a Mercedes-Benz EQA 250 for customers who pre-order the HONOR 600 Series between May 14 and May 29, 2026.
Buyers will also receive a free HONOR gift box and HONOR Choice Earbuds Clip worth ₱6,499.
These promotions position the launch as one of HONOR’s most aggressive seasonal campaigns in the Philippines, combining high-value giveaways with its AI-focused smartphone push.
HONOR continues to expand its online-first retail strategy, leveraging Shopee livestream commerce and influencer partnerships to drive engagement.
By combining creator-led demos, installment pricing, and high-value giveaways, the brand is aligning its product launches with the growing dominance of social commerce in the Philippine smartphone market.
