The 7.7 shopping season is one of Southeast Asia’s biggest online sales events, with major e-commerce platforms offering discounts across fashion, gadgets, and lifestyle products. While promotions can make it easier to save, finding the best value often requires more than simply adding items to a cart.
Google recommends using several Search-powered tools—including AI Mode, Google Lens, Circle to Search, and Virtual Try-On—to compare products, research brands, and make more informed purchasing decisions before checking out.
Plan purchases with AI Mode in Google Search
Rather than browsing multiple online stores individually, shoppers can use AI Mode in Google Search to narrow down products that match specific preferences.
The feature allows users to ask detailed questions such as where to find a particular clothing style, which stores have it in stock, or which sellers have strong customer ratings. AI Mode then surfaces relevant search results and shopping links, reducing the need to compare dozens of tabs manually.
Compare prices instantly with Google Lens
Before purchasing an item, shoppers can use Google Lens to verify whether a sale price is actually competitive.
By taking a photo or uploading a screenshot through the Google app, Lens searches visually similar products across the web. This makes it easier to compare prices, check availability, and find alternative sellers offering better deals.
Shop directly from inspiration with Circle to Search
Fashion inspiration often comes from social media posts, creator content, or online videos. Circle to Search lets users search for products without leaving the screen they’re viewing.
After circling or tapping an item, Search identifies visually similar products and displays retailers selling them. Users can also refine results by asking follow-up questions, such as looking for different colors, fits, or styles.
Preview clothing using Virtual Try-On
Google’s Virtual Try-On feature adds another layer of confidence when shopping online.
For supported apparel listings, shoppers can preview how clothing may look before buying by selecting a model with a similar body type or uploading their own photo. The AI-generated preview illustrates how the garment fits and drapes, helping reduce uncertainty when purchasing online.
Research quality before making a purchase
Google also encourages shoppers to look beyond discounts by researching product materials and brand practices before making a purchase.
Using Search and Google Lens, shoppers can find answers to questions such as whether a brand uses organic cotton, follows ethical manufacturing practices, what materials are used in a garment, and whether there are higher-quality alternatives available at a similar price.
According to Google, researching these details can help consumers build a wardrobe with longer-lasting pieces rather than relying solely on low-cost fast fashion.
Search tools can help shoppers make better buying decisions
As online shopping events become increasingly competitive, Google’s AI-powered Search features aim to simplify product discovery while helping users compare prices, evaluate quality, and shop more efficiently.
Whether using AI Mode to narrow down options, Google Lens to compare prices, or Virtual Try-On to preview clothing, these tools offer practical ways to make the most of the 7.7 sale while making more informed purchases.
