HONOR Philippines has rolled out a limited-time pre-order campaign for its HONOR 600 Series, offering buyers a chance to win a Mercedes-Benz EQA 250 worth around ₱4 million. The promo runs until May 29 across physical stores and online platforms.
The campaign comes as HONOR continues to expand its AI-focused smartphone lineup in the Philippines, positioning the HONOR 600 Series as a creator-centric device line with lifestyle-driven incentives.
HONOR 600 Series brings AI imaging features and tiered pricing
The HONOR 600 Series centers on AI-powered imaging tools, including AI Image-to-Video 2.0, which converts still photos into short video content. The feature targets users producing social media content and short-form creative outputs.
The HONOR 600 5G (8GB+256GB) is priced at ₱25,999, while the 12GB+256GB variant costs ₱32,999. The 12GB+512GB model is priced at ₱37,999, and the HONOR 600 5G Pro (12GB+512GB) is priced at ₱49,999.
HONOR is positioning the series within the midrange-to-premium segment, competing in a crowded smartphone market where AI features are becoming a key differentiator.
Pre-order promo combines smartphone launch with luxury incentive
To drive early demand, HONOR bundled its pre-order program with multiple incentives, including a raffle entry for a Mercedes-Benz EQA 250 for qualified buyers.
Customers who pre-order within the campaign period also receive bundled accessories, including a gift box and HONOR Choice Earbuds Clip for select claims.
The promo reflects a broader industry trend where smartphone brands integrate lifestyle rewards and high-value giveaways to boost launch visibility and pre-order volume.
Aggressive campaign strategy highlights competitive smartphone market
HONOR’s approach mirrors increasingly aggressive launch strategies in the Philippine smartphone space, where brands rely on promotional bundles, raffles, and AI-driven features to stand out.
With AI imaging positioned as a core feature of the HONOR 600 Series, the company is targeting content creators and younger digital-first consumers who prioritize both performance and social media utility.
The HONOR 600 Series is available for pre-order until May 29 via HONOR Experience Stores and major e-commerce platforms including Lazada, Shopee, and TikTok Shop.
