TCL partnered with Abenson for the third edition of TCL CoolFest, transforming the Market! Market! Activity Center into a large-scale showcase of smart appliances, entertainment, and interactive experiences.
The event highlighted TCL’s growing presence in the Philippine consumer electronics market while reinforcing its retail partnership with Abenson through a lifestyle-driven activation aimed at Filipino households.
TCL showcases TVs, air conditioners, and smart appliances
The event featured TCL’s latest lineup of home entertainment and appliance products, including large-screen smart TVs, air conditioners, refrigerators, and washing machines.
Visitors also explored interactive activity zones designed around TCL’s “Cooltura” campaign, including games, photobooths, and branded installations. The activation reflects how appliance and electronics brands increasingly use experiential marketing to connect with younger and family-oriented audiences.
Kathryn Bernardo headlines CoolFest Y3 event
Kathryn Bernardo served as one of the main highlights of the event, appearing as TCL Philippines’ brand ambassador.
Her participation included stage games, audience interactions, and discussions centered around home comfort and technology-driven lifestyles. Celebrity partnerships remain a key strategy among consumer tech brands in the Philippines, particularly in the home appliance and mobile categories.
TCL executives also emphasized the company’s continued expansion in the local market and its long-term partnership with Abenson.
The Juans close the event with live OPM performance
OPM band The Juans capped off the event with live performances of tracks including “Hindi Tayo Pwede,” “Ano Ba Talaga Tayo,” and “Ngiti.”
The musical segment reinforced the festival-style positioning of CoolFest, blending entertainment and retail marketing into a broader consumer lifestyle event.
The latest CoolFest event reflects TCL’s continued push to strengthen brand visibility in the Philippines through offline activations and strategic retail partnerships.
As competition in the smart appliance and TV market intensifies, brands are increasingly combining product showcases with entertainment experiences to drive consumer engagement beyond traditional retail channels.
