Sony Philippines has officially launched 1000X THE COLLEXION, the newest flagship model in its premium 1000X headphone lineup, during an immersive event that combined technology, fashion, and design.
The launch also commemorates the 10th anniversary of Sony’s 1000X series, which began with the introduction of the MDR-1000X in 2016. Over the past decade, the lineup has become one of Sony’s flagship offerings in the premium wireless noise-canceling headphone segment.
Launch event blends audio, fashion, and design
Rather than a traditional product presentation, Sony designed the launch as an experiential showcase highlighting the craftsmanship and design philosophy behind its latest headphones.
The evening opened with a ballet-inspired product reveal before executives, including Shuhei Sugihara, President and Managing Director of Sony Philippines, and Kentaro Imamura, Marketing Director of Sony Philippines, discussed the company’s continued focus on premium personal audio.
A live performance by A-Team followed the unveiling, alongside a fashion showcase curated by Filipino designer Rajo Laurel, demonstrating how the headphones fit into modern lifestyle and fashion aesthetics.
Industry leaders discuss the role of sound in creativity
The event also featured a panel discussion titled “Talk That Talk,” moderated by Rammy Bitong.
The panel brought together Rajo Laurel, Mika Lagdameo, Daryl Chang, and Archie Carrasco to discuss how audio technology supports creativity, productivity, entrepreneurship, and everyday work, while exploring the role of premium headphones in modern lifestyles.
Guests also experienced interactive exhibits, including a Tech Showcase Lounge that highlighted the engineering behind Sony’s latest headphones and a Soundcapes installation demonstrating the company’s immersive audio technologies through synchronized music and visuals.
Premium materials meet Sony’s latest audio technology
According to Sony, the 1000X THE COLLEXION was designed for extended listening sessions, combining premium materials with an ergonomic design.
The headphones feature a bespoke driver unit, Edge-AI powered DSEE Ultimate™, Enhanced 360 Reality Audio Upmix, Sony’s latest active noise cancellation technology, premium metal accents, and a newly developed faux leather material created over a two-year development period. Buyers can choose between Black and White color options.
By pairing refined materials with advanced audio processing technologies, Sony positions the headphones as its latest premium offering for users seeking both high-performance sound and luxury-inspired design.
The Sony 1000X THE COLLEXION is now available through Sony Centres and authorized Sony dealers nationwide with a suggested retail price of ₱36,999. T
