TCL Philippines used art and heritage as the centerpiece of its latest TV launch, unveiling the new TCL A400 Series QD-MiniLED TVs through an immersive exhibit in Intramuros, Manila.
Held at Centro de Turismo Intramuros, the “Heritage in Every Frame” showcase demonstrated how the A400 Series goes beyond traditional television viewing by transforming the screen into a digital canvas. The event featured animated versions of works by National Artist Fernando Amorsolo, highlighting the TV’s display technology and art-focused features.
TCL positions A400 Series as both TV and home décor
The new TCL A400 Series, which includes the A400M and A400 Pro models, is designed to function as both an entertainment device and a decorative centerpiece.
Instead of displaying a blank screen when not in use, the TVs can showcase artwork and digital content, reflecting a growing trend among manufacturers to blend home entertainment products with interior design.
During the launch, TCL displayed several of Fernando Amorsolo’s most recognizable works, including Dalagang Bukid, Carabao Riding in Sunset, Noonday Meal, Tinikling, Fruit Market, The Blind Man, and Bataan.
The company used the A400 Series’ QD-MiniLED display technology to present the paintings with enhanced brightness, color accuracy, and detail, highlighting how modern display technologies can be used not only for movies and games but also for showcasing digital art and cultural works within the home.
Animated Amorsolo masterpieces highlight display capabilities
A major part of the exhibit focused on digitally remastered and animated versions of Amorsolo’s works.
Digital artist Mark Cañega recreated subtle movements within the paintings, bringing traditionally static scenes to life while preserving the original artwork’s visual style.
The project demonstrated how modern display technology can be used beyond movies and gaming, creating new ways for audiences to experience classic Filipino art.
By combining animation with high-resolution QD-MiniLED panels, TCL showcased the A400 Series’ ability to reproduce fine textures, lighting effects, and intricate details that are often lost on conventional displays.
Celebrities react to the art-focused TV experience
Several TCL brand ambassadors attended the event, including actress Heaven Peralejo, content creator Jenny Yeo, and Chelsea Manalo.
The guests explored the exhibit and discussed how the A400 Series blurred the line between television and artwork, particularly through its gallery-style display mode and immersive presentation of Filipino heritage.
Their participation also reflected TCL’s effort to position the A400 Series as a lifestyle product rather than a traditional television.
TCL supports heritage institutions through appliance donations
Beyond the product launch, TCL also extended its presence in Intramuros through a donation initiative supporting several key cultural and educational facilities.
Beneficiaries include the Intramuros Administration, Centro de Turismo Intramuros, Intramuros Information Center, iMAKE History Fortress LEGO Education Center, and the Fr. Luis G. Merino, O.S.A. Library.
The donations consisted of televisions and air-conditioning units intended to support daily operations, improve visitor services, and enhance comfort across these public spaces.
This initiative complements the launch of the TCL A400 Series, reinforcing the brand’s engagement with heritage spaces while also contributing to the operational needs of institutions within the historic district.
Art becomes a key feature of modern TV experiences
The launch of the TCL A400 Series reflects a broader industry trend where television manufacturers are increasingly emphasizing lifestyle features alongside picture quality and smart capabilities.
Rather than focusing solely on entertainment, brands are introducing products that integrate into home interiors and serve multiple purposes. For TCL, the A400 Series represents that shift by combining QD-MiniLED display technology with art-focused functionality.
Through the Intramuros exhibit, the company demonstrated how modern displays can be used not only for streaming and gaming but also for showcasing culture, heritage, and digital art inside the home.
