Sony has announced a limited-edition Sony Hello Kitty collaboration that will be sold exclusively through selected Sony Centres in the Philippines. The collection pairs the WH-1000XM6 wireless noise cancelling headphones with Hello Kitty merchandise designed for Sony Centre customers. Sony’s release describes Hello Kitty as one of Sanrio’s most beloved characters, while presenting the collection as a Sony Centre exclusive.
Sales begin October 16
Sales will start on October 16, 2026, at Sony Centres in SM Mall of Asia, SM Megamall, and Glorietta by Ayala Malls. Sony said the package will be available in limited quantities, making these three locations the confirmed Philippine outlets listed in the announcement.
Customers who purchase the WH-1000XM6 can add the exclusive Hello Kitty Collaboration for P4,999. The release does not state a standalone price for the headphones or provide a specific end date for the promotion. It also directs customers with questions about the collaboration goods to Info.SPH@sony.com.
What the package includes
The Sony Hello Kitty collaboration package includes Sony’s WH-1000XM6 wireless noise cancelling headphones, an original Hello Kitty pouch, and a Hello Kitty tote bag. Sony describes the pouch as a carrying case for storing the device and personal belongings, while the tote bag is intended for everyday use.
Sony says the goods were thoughtfully designed to combine practicality with everyday style. Created to complement Sony products, they bring Hello Kitty’s signature charm to daily music experiences. The headphones are listed in five colour options: Black, Silver, Midnight Blue, Sand Pink, and Sandstone. The collaboration design incorporates Hello Kitty elements into the headphones’ existing Sony design, while the accompanying pouch and tote extend the character theme beyond the device itself.
Sony identifies the WH-1000XM6 as its flagship wireless noise cancelling headphone model. The company says it builds on the 1000X series and combines premium sound with next-generation noise cancellation. Sony also describes precision-engineered sound that brings every note to life, with rich, detailed sound, clarity, and depth. The release presents the headphones as creating an immersive sanctuary of silence. These are manufacturer descriptions; the announcement does not provide additional technical specifications or independent performance results for the collaboration package.
Philippine availability
The announcement describes the Sony Hello Kitty collaboration as Sony’s first collaboration with Hello Kitty. It combines a selected Sony product with merchandise created exclusively for Sony Centre customers, rather than announcing a broader retail rollout.
The release frames the design as a way to enjoy Hello Kitty’s appeal not only while listening to music, but also when carrying the product throughout the day. For Philippine customers, availability is therefore tied to the three named Sony Centres and the October 16 sales date. Sony has provided an information page for the WH-1000XM6 x Hello Kitty package at its Philippine experience website. The source notes that the linked material marked for more information will be updated.
Sony’s announcement does not identify a quantity allocation for each location, nor does it confirm whether additional stores or online channels will be added. Customers seeking details about the collaboration goods can contact Sony Philippines through the listed email address before visiting a participating Sony Centre.
