ASUS Business Philippines has expanded the regional rollout of the ASUS ExpertBook Ultra, bringing its flagship business laptop to Cebu and Davao while retaining its ₱129,995 introductory price.
The ExpertBook Ultra made its regional debut at NUSTAR Resort Cebu on September 7 and 8, followed by a launch at Dusit D2 in Davao City on September 11. The two events drew more than 1,000 attendees combined, according to ASUS.
ASUS ExpertBook Ultra expands to Cebu and Davao
The Cebu launch attracted more than 600 attendees, while more than 500 joined the Davao event. Both launches brought together business leaders, entrepreneurs, IT decision-makers, and channel partners from the respective regions.
The events featured an Expert Class Forum covering sales training, product demonstrations, ASUS Business’ product roadmap, and upcoming programs.
The Grand Launches also included live durability demonstrations, performances, and networking events for local business communities.
In Cebu, veteran broadcast journalist and ASUS Business Brand Ambassador Rico Hizon hosted the event alongside Andi Pateña-Mateu, with a performance by Jacky Chang. Davao’s launch was hosted by Claire Lara and featured a performance by Aila Santos.
The regional rollout follows the ExpertBook Ultra’s Manila debut on July 1, 2026.
A 0.99kg Copilot+ PC for business users
The ASUS ExpertBook Ultra weighs as little as 0.99kg and measures 10.9mm thin, positioning it as a portable option for professionals who frequently work across offices and travel between locations.
It can be configured with up to an Intel Core Ultra X9 Series 3 processor, alongside an NPU rated at 50 TOPS and up to 180 total platform TOPS.
As a Copilot+ PC, the laptop also includes built-in AI capabilities such as ASUS MyExpert. ASUS further lists military-grade durability and up to 26 hours of battery life among the device’s specifications.
The company is positioning the ExpertBook Ultra for executives and professionals who need portability while handling AI-assisted workloads and business applications.
ASUS keeps ExpertBook Ultra at ₱129,995
Despite price increases across parts of the PC market, ASUS Business Philippines says the ExpertBook Ultra will retain its ₱129,995 introductory price.
ASUS said the pricing is intended to make its latest business-focused technology more accessible to Philippine enterprises, small and medium-sized businesses, and professionals.
For a limited time, buyers can also get additional savings when purchasing through ASUS’ official ExpertBook Stores on Shopee and Lazada. Until October 18, 2026, the promotion offers up to ₱6,000 in savings along with a free ASUS 100W GaN charger.
The promotion gives customers another way to lower the effective cost of the ExpertBook Ultra as ASUS continues expanding its business device lineup beyond Metro Manila.
