DITO Celebrates Top Network Ranking with “Dito Sa Puso Ko” Campaign
DITO Celebrates Top Network Ranking with “Dito Sa Puso Ko” Campaign Featuring Power Couple Dingdong Dantes and Marian Rivera
DITO TELECOMMUNITY the Philippines’ fastest-growing telecom provider, unveils a heartwarming campaign titled “Dito Sa Puso Ko” (Here in My Heart). This campaign celebrates the deep connection between DITO and loyal subscribers, affectionately called “DITOzens.” The campaign features the country’s most beloved real-life couple, Dingdong Dantes and Marian Rivera.
This launch comes on the heels of DITO being recognized as the #1 Mobile Network in the Philippines by Ookla, the global leader in network testing and analysis. The campaign emphasizes DITO’s unwavering dedication to empowering Filipinos through reliable connectivity and innovative solutions. It also reflects the company’s growing subscriber base, a testament to the quality of its services.
Celebrating Mutual Love with DITOzens
“Our newest campaign isn’t just about showcasing our products and services,” says Evelyn Jimenez, DITO Chief Revenue Officer-Consumer. “It’s about celebrating the mutual love we share with our millions of DITOzens. As evidenced by the Ookla award, our subscribers have truly embraced DITO. We are incredibly grateful to be number one in their hearts and minds.”
Power Couple Joins the #1 Mobile Network
Known for their on-screen and off-screen charm, Dingdong Dantes and Marian Rivera join DITO as the power couple for this exciting new chapter.
“Launching this campaign with Dingdong and Marian, the newest members of the DITO family, is a pivotal step,” says Jasper Evangelista, DITO Brand and Marketing Director. “They are not just celebrities, but icons who inspire positive change across diverse communities. Their presence signifies a shared vision of empowering and connecting more Filipinos nationwide.”
A Heartfelt Journey
The DITO TELECOMMUNITY Celebrates Top Network campaign’s online video beautifully depicts DITO’s journey. Initially, only Dingdong and Marian have hearts, symbolizing the early days of DITO entering the market. As the video progresses, hearts spread throughout the scene, reflecting the growth of DITO’s subscriber base fueled by high-speed connectivity, valuable products, and the unwavering trust of DITOzens.
From Daunting Challenge to Beloved Brand
“Breaking into the market was a daunting challenge, especially with the established duopoly,” says Jimenez. “We had to fight for our place and establish our brand identity and values. Armed with a customer-centric approach and a passion to make a difference, DITO thrived. We started with thousands of subscribers, and now, after three years, millions of DITOzens love and trust us. We are incredibly grateful for their support.”
A Commitment to the Future
Embracing this milestone with Dingdong and Marian isn’t just about celebrating success, but about raising the bar even higher. “We acknowledge that this is just the beginning,” concludes Jimenez. “We remain steadfast in our commitment to provide excellent customer satisfaction, value-driven products, and inclusive next-generation technology for the Filipino people.”
Watch DITO’s newest campaign: https://youtu.be/ZTGGDL_h1SU
