Save Up to 80% on SEGA Games in Lunar New Year Steam Sale
Gamers can ring in the Lunar New Year with major discounts on top titles from SEGA, as the publisher rolls out a limited-time Steam promotion offering up to 80% off select releases.
The Lunar New Year Steam Sale runs until February 26, featuring price cuts across some of SEGA’s biggest franchises, including Sonic, Like a Dragon, Persona, Total War, and more. Notably, Yakuza 0: Director’s Cut receives its first-ever Steam discount during the promotion.
Headline Discounts Across Major Franchises
Several recent and critically acclaimed titles are included in the campaign. Sonic Racing: CrossWorlds is discounted by 40%, while Sonic Origins and Sonic Origins Plus drop by 70%. Sonic X Shadow Generations is available at 60% off.
RPG fans can grab Metaphor: ReFantazio at 50% off across all editions, while Persona 3 Reload is discounted by 60%. Persona 5 Royal drops to 70% off.
Strategy players can save big on Total War: THREE KINGDOMS at 80% off and Total War: WARHAMMER III at 75% off.
Like a Dragon and Yakuza Deals
Like a Dragon: Infinite Wealth Ultimate Edition is available at 70% off, while Like a Dragon: Pirate Yakuza in Hawaii Deluxe Edition also sees a 70% discount.
Meanwhile, Yakuza 0: Director’s Cut is marked down by 30%, marking its first promotional discount on Steam.
Shin Megami Tensei and ATLUS Titles
Shin Megami Tensei V: Vengeance receives its biggest discount to date at 65% off for both Standard and Deluxe Editions. RAIDOU Remastered: The Mystery of the Soulless Army is 30% off, while Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 is discounted by 40%, with the original game and DLC slashed by 75%.
Simulation and Management Titles
Fans of simulation games can save on Two Point Museum with discounts up to 25%, while Two Point Campus and Two Point Hospital are heavily discounted at 80% off for the base games, with DLC at 50% off.
Football Manager 2026 is also part of the sale at 33% off.
Limited-Time Promotion
The Lunar New Year Steam Sale runs through February 26, giving players a limited window to grab discounted titles across multiple genres. The full list of participating games and regional pricing is available directly on Steam.