Nintendo has revealed its lineup of events and promotions for MAR10 Day 2026, marking the 40th anniversary of Super Mario Bros. and building momentum ahead of the theatrical release of The Super Mario Galaxy Movie on April 1.
The annual celebration on March 10 will feature in-game events, game discounts, retail activations, and fan experiences across Nintendo platforms and partner locations.
The festivities also include three weeks of competitive events tied to Mario Kart World and a sweepstakes offering a theme park vacation to SUPER NINTENDO WORLD.
Nintendo Switch and Switch 2 Players Get Mario Game Events
Players with Nintendo Switch or Nintendo Switch 2 systems can revisit classic Mario titles through Nintendo Switch Online. The subscription service offers access to retro games from the NES, Super NES, Game Boy, and other legacy platforms.
Members with the Expansion Pack tier will also gain access to additional titles including Mario vs. Donkey Kong, as well as Virtual Boy games Mario Clash and Mario’s Tennis during the MAR10 Day celebration.
Nintendo is also running sales across selected Mario titles between March 8 and 14. Games like Super Mario 3D World + Bowser’s Fury and Super Mario Odyssey will see temporary price reductions, while Super Mario Party Jamboree becomes the first Nintendo Switch 2 title from Nintendo to receive a promotional discount.
Mario Kart Events and Theme Park Sweepstakes
Competitive players can take part in the Mario Kart World My Nintendo Open Series, a set of weekly online races throughout March. Participants in the Americas region can earn My Nintendo Platinum Points simply by joining the events.
Nintendo is also launching a sweepstakes where fans can enter for a chance to win a vacation to experience SUPER NINTENDO WORLD at either Universal Studios Hollywood or Universal Orlando Resort.
The promotion runs through May 31 and reflects Nintendo’s broader push to connect its games with theme park and entertainment experiences.
The Super Mario Galaxy Movie Builds Momentum
MAR10 Day celebrations also serve as a promotional lead-in to The Super Mario Galaxy Movie, the upcoming animated film from Nintendo and Illumination. The movie expands the Mario universe on the big screen and introduces characters such as Rosalina alongside mainstays like Mario, Luigi, and Yoshi.
Players can revisit the character’s origins through the classic titles Super Mario Galaxy and Super Mario Galaxy 2 on Nintendo Switch, which also receive enhancements through a free update on the Nintendo Switch 2.
Retail Events and Community Activations
Nintendo is also hosting physical events at its flagship retail stores, including meet-and-greet sessions with Mario at Nintendo New York and Nintendo San Francisco. Additional retail demos will appear at select Walmart locations starting March 8.
Beyond gaming events, Nintendo has partnered with Lunchables for a promotion that includes QR codes on select products, offering players a chance to win a Nintendo Switch 2 system and digital game downloads.
