Infinix Powers Up Viu Hallyu Dash 2025
Infinix Powers Up Viu Hallyu Dash 2025
K-Culture, Cardio, and Community Collide in Bridgetowne
Bridgetowne, Pasig City turned into a K-pop-powered runway on August 30, 2025, as thousands of fans gathered for the Viu Hallyu Dash 2025. It wasn’t just a fun run—it was a full-blown celebration of Korean entertainment, music, and community spirit. With 3K, 5K, and 10K categories, runners of all levels hit the pavement to the beat of their favorite idols. Infinix Powers Up Viu Hallyu Dash 2025
The energy? Electric. The outfits? Instagram-worthy. The playlist? Straight out of a Seoul dance party. But this year, the fandom run had a tech twist—thanks to Infinix Philippines.
Infinix HOT 60 Pro+: The Star Off the Track
While runners were chasing finish lines, Infinix was chasing hearts. The brand set up a vibrant activation zone that quickly became the unofficial hangout spot. Fans flocked to experience the HOT 60 Pro+, the world’s slimmest 3D-curved AI phone. And yes, it looked as good as it sounds.
Sleek design? Check. AI-powered camera? Check. Built for trendsetters who live life in motion? Double check. Whether fans were snapping selfies, filming dance covers, or live-streaming their run, the HOT 60 Pro+ delivered high-quality content without breaking a sweat.
Level-Up Challenges and Merch Mania
Infinix didn’t just show up—they leveled up. The brand launched a challenge that had fans completing fun activities to unlock exclusive merch. We’re talking waterproof phone cases, sticker packs, lanyards, and tote bags that screamed “I survived the Hallyu Dash—and looked good doing it.”
It was gamified engagement done right. Fans got to interact with the tech, earn rewards, and walk away with souvenirs that were equal parts functional and fandom-approved.
A Statement from Infinix Philippines
“We are thrilled to have been part of the Viu Hallyu Dash 2025,” said Jelly Buan, Marketing Manager of Infinix Philippines. “Showcasing the HOT 60 Pro+ at this event was the perfect way to highlight how our technology can complement fans’ vibrant lifestyles.”
And she’s not wrong. The HOT 60 Pro+ isn’t just a phone—it’s a lifestyle companion. It’s designed for users who thrive in both online and offline spaces, whether they’re chasing idols or chasing goals.
Tech That Understands the Fandom Life
The Viu Hallyu Dash wasn’t just a marketing opportunity—it was a cultural moment. By joining the run, Infinix tapped into a community that values creativity, energy, and authenticity. And it did so with tech that reflects those values.
The HOT 60 Pro+ is more than specs and sensors. It’s a tool for self-expression. A device that keeps up with the pace of modern fandom. And a reminder that tech can be both powerful and personal.
Infinix: More Than a Brand, A Lifestyle Ally
With the success of the Hallyu Dash, Infinix further cemented its role not just as a smartphone brand, but as a lifestyle partner. One that understands the rhythm of fandom and the pulse of youth culture.
As K-culture continues to shape global trends, Infinix is positioning itself at the intersection of passion and innovation. Whether through running, dancing, or snapping the perfect selfie, the brand is there—cheering you on, one AI-powered frame at a time.
Stay updated by following Infinix Philippines on Facebook and joining the official community group. For full details about the HOT 60 Series, visit the Infinix website.
