Cebuana Lhuillier and Maya Expand Financial Access Nationwide

Cebuana Lhuillier and Maya Expand Financial Access Nationwide

A Strategic Alliance That Brings Credit and Remittance Closer to Filipino Communities

Bridging Traditional Reach with Digital Speed

When a legacy brand like Cebuana Lhuillier joins forces with a fintech powerhouse like Maya, you know something big is brewing. This isn’t just a handshake—it’s a full-on strategic alliance aimed at reshaping how Filipinos access credit, remittance, and financial tools.

Cebuana Lhuillier, with its 3,500 branches and 25,000 partner doors, brings the boots-on-the-ground credibility. Maya, with its digital banking infrastructure and payment innovations, brings the tech muscle. Together, they’re building a bridge between physical access points and modern financial services.

And that bridge leads straight to the grassroots.

Easy Loan: Credit That’s Actually Easy

Let’s start with the headline product: Easy Loan.

This revolving credit line offers ₱1,000 to ₱30,000 to everyday consumers—no jargon, no intimidating paperwork. It’s designed for those who need quick access to funds but don’t want to fall into the trap of predatory lending.

It’s flexible. It’s responsible. And it’s a first step toward financial empowerment for many Filipinos who’ve never had access to formal credit before.

Capital for Micro-Merchants: Fueling the Hustle

Cebuana Lhuillier Authorized Agents—think sari-sari store owners, market vendors, and independent sellers—are getting a serious upgrade.

Through the partnership, qualified agents can now access working capital loans of up to ₱350,000.

Funds arrive in minutes. Repayments are flexible. And everything is managed through the app.

This isn’t just financial inclusion—it’s financial acceleration. It’s giving micro-entrepreneurs the fuel they need to grow, scale, and thrive.

Maya Center Agents: New Services, New Income

Maya Center agents aren’t left out. In fact, they’re getting a whole new revenue stream.

Thanks to the partnership, they can now offer international remittance services powered by Cebuana Lhuillier’s trusted network.

Onboarding is easy. Subscriptions are discounted. And agents get to boost their earnings while offering a high-demand service to their communities.

It’s a win-win. For the agents. For the customers. And for the ecosystem.

Leadership Speaks: Vision Meets Execution

Jean Henri Lhuillier, Cebuana’s CEO, put it plainly: “Our goal has always been to bring financial services closer to every Filipino.” Philippe André Lhuillier added: “Empowering both sides—customers and agents—strengthens the entire community network.”

From Maya’s side, Shailesh Baidwan emphasized the synergy: “We’re creating a strong bridge between physical access and digital services.”And Orlando Vea, Maya’s CEO, nailed the deeper purpose: “Inclusion today means more than access—it’s about building resilience.”

These aren’t just soundbites. They’re a shared mission to make financial tools simple, practical, and powerful.

Why This Partnership Matters

Let’s be real: financial inclusion isn’t just about having a bank account. It’s about having access to credit when you need it. It’s about being able to send money across borders without jumping through hoops. It’s about giving micro-merchants the capital to grow.

This Cebuana-Maya alliance delivers all that—and does it at scale.

With Cebuana’s reach and Maya’s tech, they’re embedding innovation where it matters most: in communities, in corner stores, in everyday lives.

What’s Next?

As the rollout continues, expect more services, more integrations, and more opportunities for Filipinos to take control of their financial journey.

Because when tradition meets technology, and when scale meets strategy, the result isn’t just progress—it’s transformation.