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ASUS Opens Biggest Flagship Store at SM North EDSA

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ASUS Opens Biggest Flagship Store at SM North EDSA

A New Era for ASUS in Quezon City

On December 5, 2025, ASUS Philippines officially reopened its largest flagship store at the 4th Floor of The Annex, SM North EDSA. This isn’t just a retail space—it’s a showcase of ASUS’ technological vision, designed to immerse customers in the brand’s #AlwaysIncredible ecosystem. ASUS Opens Biggest Flagship Store at SM North EDSA

The store’s new design emphasizes openness, allowing visitors to freely explore ASUS innovations. From AI-powered laptops to ROG gaming machines and desktop solutions, the flagship store is a hub for both casual users and hardcore enthusiasts.

I’ve always believed that tech stores should feel like playgrounds, not warehouses. For readers, this means the ASUS flagship isn’t just a place to buy—it’s a place to experience. And yes, it also means you can finally stop pretending you don’t want to test every gaming rig in sight.

Technology on Display: AI Laptops and ROG Gaming

The flagship store highlights ASUS’ latest AI laptops, designed to integrate machine learning into everyday workflows. These devices promise smarter performance, adaptive battery management, and productivity features that anticipate user needs.

Meanwhile, the Republic of Gamers (ROG) lineup takes center stage. From high-refresh monitors to liquid-cooled desktops, ROG machines are engineered for esports athletes and content creators who demand uncompromising performance.

I’ve always said AI is the silent co-pilot of modern computing. For readers, this means ASUS laptops aren’t just fast—they’re intelligent. And yes, it also means you can finally stop blaming your laptop for “forgetting” your workflow. ASUS Opens Biggest Flagship Store at SM North EDSA

A Three-Day Celebration with Discounts and Freebies

To celebrate the reopening, ASUS is offering exclusive promos from December 5–7. Customers can enjoy:

  • Discounts worth up to ₱15,000
  • A free ASUS Marshmallow MD100 Mouse worth ₱1,795
  • A free ASUS Exclusive Desk Mat
  • A free ASUS Exclusive Tumbler

These offers are limited, available only while supplies last.

I’ve always argued that promos are the best way to turn curiosity into commitment. For readers, this means you can upgrade your tech arsenal while saving money. And yes, it also means you can finally stop borrowing your friend’s mouse because yours “still works fine.”

ASUS ROG Grand Tech Fair 2025 Participation

The flagship store is now part of the ASUS ROG Grand Tech Fair 2025, running until January 15, 2026. Purchases of participating products at SM North EDSA come with:

  • A 1-year extended ASUS Premium Care Warranty worth up to ₱7,995
  • One nationwide raffle entry for the January 29, 2026 draw, with prizes including:
  • A Yamaha Mio Fazzio worth ₱93,900
  • An Airwheel Smart Electric Luggage worth ₱40,000
  • An Insta360 X5 Action Camera worth ₱32,990

I’ve always said tech fairs should feel like festivals. For readers, this means you’re not just buying gear—you’re joining a celebration. And yes, it also means you can finally stop saying, “I never win raffles,” because someone has to.

Store Design: Open Layout, Premium Experience

The new flagship store design emphasizes accessibility. With an open layout, customers can move freely between product zones, testing devices without barriers.

This approach reflects ASUS’ philosophy: technology should be experienced, not just displayed. The store becomes a living showroom where innovation is tangible.

I’ve always believed that design defines experience. For readers, this means the ASUS flagship is built for exploration, not intimidation. And yes, it also means you can finally stop awkwardly asking staff if you’re “allowed to touch” the laptops.

Why This Flagship Matters

ASUS’ decision to reopen its biggest flagship store at SM North EDSA is strategic. Quezon City is a hub for students, professionals, and gamers, making it the perfect location to showcase cutting-edge technology.

The store isn’t just about sales—it’s about brand presence. By integrating promos, tech fairs, and experiential design, ASUS is reinforcing its role as a leader in innovation.

I’ve always argued that flagship stores are statements, not just shops. For readers, this means ASUS is telling you: “We’re here, we’re incredible, and we’re ready to show it.” And yes, it also means you can finally stop saying, “I’ll wait for the online sale,” because the in-store experience is half the fun.

My Take: Technology Meets Lifestyle

ASUS’ flagship at SM North EDSA stands out because it blends technology with lifestyle. It’s not just about specs—it’s about how devices fit into everyday life.

What I like most is the balance. AI laptops for productivity. ROG machines for gaming. Desktop solutions for professionals. And promos that make upgrades accessible.

For readers, the benefit is clear: you’re getting a space where technology is approachable, interactive, and rewarding. And yes, it also means you can finally stop saying, “Tech stores are boring.”

Technology That Serves People

At its core, the ASUS flagship store is about technology serving people. It’s about laptops that anticipate needs, gaming rigs that push performance, and store designs that invite exploration.

For readers, this means you’re stepping into a world where innovation isn’t hidden—it’s showcased. And yes, it also means your next visit might just redefine how you see ASUS.

Visit the following pages to learn more:

Fluffy

Tech Editor, gear head , photographer, videographer, editor and all around lover of technology.

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