{"id":8415,"date":"2018-09-05T15:03:00","date_gmt":"2018-09-05T15:03:00","guid":{"rendered":"http:\/\/www.techbeatph.com\/wproot\/?p=8415"},"modified":"2018-09-05T15:03:00","modified_gmt":"2018-09-05T15:03:00","slug":"michelin-reveals-new-michelin-primacy-4","status":"publish","type":"post","link":"https:\/\/www.techbeatph.com\/wproot\/michelin-reveals-new-michelin-primacy-4\/","title":{"rendered":"MICHELIN REVEALS THE NEW \u2018MICHELIN PRIMACY 4\u2019"},"content":{"rendered":"

MICHELIN REVEALS THE NEW \u2018MICHELIN PRIMACY 4\u2019
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\nMichelin, the world\u2019s leading tire company, is revolutionizing the Philippines\u2019 local tire market with the recent launch of its latest generation tire in the Primacy range: MICHELIN Primacy 4. As the concept \u2018Safe When New, Safe When Worn\u2019 suggests, the tire provides lasting safety and excellent performance in both new and worn states, throughout its entire life cycle. Moreover, it also serves as a reference of silent tires that provide the ultimate driving comfort and experience.
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\nMichael Nunag, Chief Representative of Michelin Philippines revealed: \u201cA tire\u2019s grip and braking performance \u2013 especially on wet roads \u2013 is critical to road safety in our country. Filipino consumers today choose their tires based on their characteristics when they are new. But what happens to grip and braking performance after 50,000 kilometers, or after a few years of use? In the tire industry, performance tests are typically conducted on new products. Michelin is a step ahead. We want to demonstrate that our performance is maintained with mileage and time\u201d, Nunag added.
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\nMichelin commissioned T\u00dcV Rheinland Thailand Limited to test new and worn MICHELIN Primacy 4 tires on wet roads, as well as new and worn tires of other premium brands. The findings were very impressive: on wet roads, Michelin Primacy 4 tires brake 2.5 meters shorter when new, and 5.1 meters shorter when worn, versus the other premium brands. Even more surprisingly, it was found that worn Primacy 4 tires brake 1.8 meters shorter than brand new tires of some other premium brands.
\nThe new MICHELIN Primacy 4 comes with two innovative technologies that took 3 years to design. Firstly, the EverGrip™ Technology, consisting of two features: A new sculpture that provides increased water evacuation space by 50% for wet grip as the tire wears with usage, which allows the tire to still safely grip wet roads even when worn. A new-generation rubber compound, which \u2013 by bonding rubber and silica more strongly and evenly together \u2013 provides uniform energy dissipation upon contact with the road, resulting in better grip on wet roads, even when worn.
\nSecondly, the 2nd-Generation Silent Rib Technology featuring inter-locking bands to minimize the deformation of tread blocks as the tire is rolling. This reduces air pumping sound effects for a more silent ride and provides better shock absorption in response to road obstacles for a more comfortable ride.
\n\u201cThe new MICHELIN Primacy 4 addresses two major pain points of consumers in our country: safety journey after journey, due to unfavorable road conditions and rain-related accidents; and on comfort, due to challenging road and traffic conditions,\u201d Nunag said. \u201cSustainability of our products is Michelin\u2019s key corporate strategy. Instead of producing tires that are easily depleted, we strive to provide tires that provide safety and true value to consumers, while respecting the environment, throughout its full lifecycle
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\nIn the Philippines, the new MICHELIN Primacy 4 will be marketed from mid-August onwards; and will be available in 64 sizes, from 15- to 18-inch diameter, offering fitments for premium vehicles designed for safety and driving comfort. Michelin Primacy 4 is available at \u2018TYREPLUS\u2019 and Michelin\u2019s authorized dealers across the nation. For more information, please visit www.michelin.com.ph
\nFor More Tech Lifestyle News and Features Visit us at Techbeatph.com<\/a><\/em><\/strong> and Visit our Youtube Channel here<\/a><\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

MICHELIN REVEALS THE NEW \u2018MICHELIN PRIMACY 4\u2019 Michelin, the world\u2019s leading tire company, is revolutionizing the Philippines\u2019 local tire market with the recent launch of its latest generation tire in the Primacy range: MICHELIN Primacy 4. As the concept \u2018Safe When New, Safe When Worn\u2019 suggests, the tire provides lasting safety and excellent performance in…<\/p>\n","protected":false},"author":3,"featured_media":8416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-8415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobility"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/8415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=8415"}],"version-history":[{"count":3,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/8415\/revisions"}],"predecessor-version":[{"id":8422,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/8415\/revisions\/8422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/8416"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=8415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=8415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=8415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}