{"id":6181,"date":"2018-03-16T01:44:45","date_gmt":"2018-03-16T01:44:45","guid":{"rendered":"http:\/\/www.techbeatph.com\/wproot\/?p=6181"},"modified":"2018-03-16T01:47:57","modified_gmt":"2018-03-16T01:47:57","slug":"twitter-introduces-video-sports-content-partnerships","status":"publish","type":"post","link":"https:\/\/www.techbeatph.com\/wproot\/twitter-introduces-video-sports-content-partnerships\/","title":{"rendered":"Twitter Introduces Video Sports Content Partnerships"},"content":{"rendered":"

Twitter Introduces Video Sports Content Partnerships <\/strong><\/em>
\nTwitter Introduces Nine New Premium Video Sports Content Partnerships To Asia Pacific Advertisers
\nAstro Malaysia (including FIFA World Cup\u2122), Asian Tour Golf, International Table Tennis Federation, BallBall, TV One and Eleven Sports Singapore among others will feature new In-Stream video programming on Twitter<\/em>
\nMANILA, 15 March 2018<\/strong> \u2014 Twitter, the first place to see what\u2019s happening, will unveil this morning a robust slate of premium video sport content deals at Sportel Asia. Nine new collaborations will be announced, adding to the hundreds of sporting hours of live original programming, live games, highlights, and events to the platform. The announcement includes extensions of existing regional deals and brings even more opportunities for advertisers in Asia Pacific to align their brand with premium sports video content.
\nTwitter\u2019s Head of Sports Partnerships for Asia Pacific, Aneesh Madani (@aneeshmadani), will present the video content offerings to conference attendees, as well as brand and agency partners, at a special Twitter workshop at Sportel Asia. He will be joined by guest speakers Simon Barnett (@SiBarnett), Ball Ball, Ashwin Sridhar (@ashwinsridhar), Fox Sports and Mohit Lalvani (@mohitlalvani), Eleven Sports, to discuss how sports federations, broadcasters and can make the most of combining OTT services and Twitter to grow their audiences and revenue.
\n\u201cTwitter is the best destination for sports video content because it\u2019s an extension of what fans already expect from our platform \u2013 the live sports conversation unfolding on Twitter,\u201d said Aneesh Madani, Head of Sport Partnerships, Asia Pacific, Twitter. \u201cAsia Pacific is a growth engine for Twitter and we could not be prouder to extend our success with more In-Stream premium video content from both headline events, and exciting underserved content, from sports leagues across the region.\u201d
\nHe added: \u201cDigital video consumption in Asia Pacific is growing rapidly. Introducing these new in-stream video sponsorship deals for sports to advertisers in Asia Pacific will strengthen the success of our partners in the region, and give fans an easy way to keep up with the sports they care about most.\u201d
\nNine new premium video sports collaborations to be announced on stage include the following:
\n\u25cf\tAsian Tour (@AsianTourGolf): Fans will have access to clips and highlights coming from major golf events on the Asian Tour.
\n\u25cf\tAstro Malaysia (@StadiumAstro): Fans in Malaysia will have access to clips and content from FIFA World Cup\u2122, EPL, F1, MotoGP, PGA and Asian Tour, Grand Slam Tennis, AFC CL, and Cup.
\n\u25cf\tBallBall (@BallBall_ID): Fans in Indonesia will have access to clips and game highlights coming from the top European football leagues.
\n\u25cf\tEleven Sports (@ElevenSportsSG): Fans will have access to clips and game highlights coming from Serie A, FA Cup and more in Singapore.
\n\u25cf\tFOX Sports Asia (@FOXSportsAsia): Fans will now have access to clips and content from Bundesliga, MotoGP, Grand Slam Tennis, AFC CL and Cup.
\n\u25cf\tInternational Table Tennis Federation (@ittfworld): Fans will have the chance to watch highlights of matches and other clips in almost real time from the best tournaments in the world.
\n\u25cf\tNetTV (@netmediatama): Fans will have access to clips and game highlights coming from MotoGP
\n\u25cf\tSportsFix TV (@SportsfixTV): Fans in Malaysia will have access to clips and game highlights coming from Malaysian League, Thai League and Serie A
\n\u25cf\tTV ONE (@tvOneNews): Fans in Indonesia will have access to clips and game highlights coming from Liga Satu, Martial Arts leagues and more.
\nEach of these partners will utilize Twitter\u2019s In-stream Sponsorships to enable the publisher partners to monetize their video content while making it easy for advertisers to reach engaged audiences and sponsor exclusive content. The premium sports video content shared on Twitter will include a short pre-roll ad from content sponsors.
\nThese new deals are in addition to a range of existing, previously announced ones which are also currently available to APAC advertisers, including:
\n\u25cf\tONE Championship (@ONEChampionship): Twitter will be the exclusive live stream platform for every single event of ONE Championship in 2018. All preliminary matches and two bouts of the main card can be streamed via @ONEChampionship.
\n\"one-fc\"
\n\u25cf\tNational Basketball Association (NBA): Basketball fans in the Asia Pacific region will have a lot to look forward to with clips featuring highlights, behind-the-scenes content and more throughout the season as well as Periscope live streams of press conferences and interviews. They will be able to view this content on @NBA_AU, @NBA_Philippines, @NBAIndia and of course the @NBA account on Twitter.
\n\"nba-logo\"
\n\u25cf\tWomen\u2019s National Basketball Association (WNBA): As announced earlier in 2017, basketball fans in Asia will be able to watch 20 WNBA regular season games in 2018 and 2019 live on Twitter at wnba.twitter.com and @WNBA. They will also be able to catch up with highlight clips every week.
\n\"wnba\"
\n\u201cThe FIFA World Cup is the biggest sporting event on the planet, and this new partnership with Twitter gives us a major opportunity to leverage excitement about the tournament beyond the TV screen,\u201d says CK Lee, VP Sports Content at Astro. \u201cAlongside our broadcast all 64 matches of the World Cup, Twitter will help amplify the most exciting moments from Astro\u2019s coverage, and immerse fans in the \u2018world game\u2019 even further through expert analysis and fun, creative live and highlights video content from Russia.\u201d
\nChatri Sityodtong, Chairman, and CEO of ONE Championship stated: \u201cI am thrilled with ONE Championship\u2019s partnership with Twitter as it allows us to further showcase the beauty of martial arts to a global audience. This partnership signifies the two companies\u2019 commitment to developing martial arts in Asia and extend the reach of our exciting live and digital content. We\u2019re excited that martial arts fans, particularly those on the Twitter platform, can now enjoy free ONE Championship bouts while engaging in real-time conversation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter Introduces Video Sports Content Partnerships Twitter Introduces Nine New Premium Video Sports Content Partnerships To Asia Pacific Advertisers Astro Malaysia (including FIFA World Cup\u2122), Asian Tour Golf, International Table Tennis Federation, BallBall, TV One and Eleven Sports Singapore among others will feature new In-Stream video programming on Twitter MANILA, 15 March 2018 \u2014 Twitter,…<\/p>\n","protected":false},"author":3,"featured_media":6190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-6181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-techbeatcast"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/6181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=6181"}],"version-history":[{"count":6,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/6181\/revisions"}],"predecessor-version":[{"id":6191,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/6181\/revisions\/6191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/6190"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=6181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=6181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=6181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}