{"id":38046,"date":"2026-07-21T20:59:42","date_gmt":"2026-07-21T12:59:42","guid":{"rendered":"https:\/\/www.techbeatph.com\/wproot\/?p=38046"},"modified":"2026-07-21T20:59:51","modified_gmt":"2026-07-21T12:59:51","slug":"asus-expertbook-ultra-philippines-murphys-law-campaign","status":"publish","type":"post","link":"https:\/\/www.techbeatph.com\/wproot\/asus-expertbook-ultra-philippines-murphys-law-campaign\/","title":{"rendered":"ASUS ExpertBook Ultra Campaign Highlights Durability Through Real-World ‘Murphy’s Law’ Scenarios"},"content":{"rendered":"

ASUS Business Philippines<\/a> is showcasing the durability and reliability of its flagship business laptop through a new campaign that places the ASUS ExpertBook Ultra<\/a> in everyday situations where laptops are most likely to fail.<\/p>\n

Called “ASUS ExpertBook Ultra Beats Murphy’s Law,” the campaign follows the laptop through common workplace mishaps\u2014from accidental spills and battery anxiety to drops during travel\u2014while introducing veteran broadcaster Rico Hizon and actress-entrepreneur Gabbi Garcia as the brand’s newest ASUS ExpertBook ambassadors.<\/p>\n

Campaign focuses on real-life work challenges<\/h4>\n

Rather than focusing solely on benchmark scores or technical specifications, ASUS centers the campaign on the everyday challenges faced by professionals who rely on their laptops for work.<\/p>\n

The series explores familiar workplace scenarios, including coffee or water spills, long meetings without access to power outlets, frequent business travel, accidental drops during commutes, and heavy multitasking with AI-powered applications.<\/p>\n

Through these real-world situations, ASUS positions the ASUS ExpertBook Ultra as a business laptop designed to minimize downtime when unexpected disruptions occur.<\/p>\n

\"\"<\/p>\n

Rico Hizon and Gabbi Garcia join ASUS ExpertBook<\/h4>\n

The campaign also marks the appointment of Rico Hizon and Gabbi Garcia as ASUS ExpertBook<\/a> brand ambassadors in the Philippines.<\/p>\n

Hizon, a veteran broadcast journalist with decades of experience across international news organizations, represents professionals whose work depends on reliable technology during live broadcasts, presentations, and business engagements.<\/p>\n

Meanwhile, Garcia brings the perspective of today’s multi-hyphenate professionals who balance entertainment, entrepreneurship, content creation, and brand collaborations, often working across different locations throughout the day.<\/p>\n

Their experiences reflect the campaign’s focus on professionals who require dependable devices in fast-paced environments.<\/p>\n

Built for durability and AI-powered productivity<\/h4>\n

At the center of the campaign is the ASUS ExpertBook Ultra, ASUS’s premium business laptop powered by Intel Core Ultra X9 Series 3 processors with Intel Arc Pro graphics, Intel vPro, and an NPU capable of delivering up to 50 TOPS of AI performance.<\/p>\n

The laptop features a spill-resistant keyboard, MIL-STD-810H military-grade durability, certification through 24 military-standard tests and 157 ASUS durability tests, drop resistance of up to 120 centimeters, up to 26 hours of battery life, USB-C power bank charging support, a 14-inch 3K Tandem OLED display, and a 9H Nano Ceramic finish for enhanced scratch resistance.<\/p>\n

According to ASUS, the dedicated AI processor enables AI workloads to run independently without affecting overall system performance during multitasking.<\/p>\n

\"\"<\/p>\n

Business support extends beyond the hardware<\/h4>\n

Beyond durability, ASUS is also highlighting its enterprise support services for the ASUS ExpertBook Ultra.<\/p>\n

The laptop comes with a standard three-year warranty covering the device, battery, and charger, with options to extend coverage for up to five years. ASUS also offers access to more than 100 service centers nationwide, optional next-day onsite service, accidental damage protection, and dedicated business support programs for enterprise customers.<\/p>\n

According to ASUS, these services are designed to help organizations reduce downtime and simplify device management across their workforce.<\/p>\n

Early buyers receive promotional bundle<\/h4>\n

The ASUS ExpertBook Ultra is now available in the Philippines starting at \u20b1129,995 through ASUS-authorized retailers and online stores.<\/p>\n

For a limited time, ASUS is offering an Early Bird Bundle that includes an ASUS 100W GaN Charger and \u20b110,000 worth of SSI Gift Vouchers.<\/p>\n

The promotion is available through participating ASUS stores and selected online platforms while stocks last.<\/p>\n","protected":false},"excerpt":{"rendered":"

ASUS Business Philippines is showcasing the durability and reliability of its flagship business laptop through a new campaign that places the ASUS ExpertBook Ultra in everyday situations where laptops are most likely to fail. Called “ASUS ExpertBook Ultra Beats Murphy’s Law,” the campaign follows the laptop through common workplace mishaps\u2014from accidental spills and battery anxiety…<\/p>\n","protected":false},"author":119,"featured_media":38048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[6638,28401,1240,28400,28779,6094,28402,3573,27578,28403],"class_list":["post-38046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-laptops","tag-ai-laptop","tag-asus-business-philippines","tag-asus-expertbook","tag-asus-expertbook-ultra","tag-asus-expertbook-ultra-philippines","tag-business-laptop","tag-gabbi-garcia","tag-intel-core-ultra","tag-intel-vpro","tag-rico-hizon"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/38046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=38046"}],"version-history":[{"count":1,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/38046\/revisions"}],"predecessor-version":[{"id":38050,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/38046\/revisions\/38050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/38048"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=38046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=38046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=38046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}