{"id":36528,"date":"2026-05-15T20:53:40","date_gmt":"2026-05-15T12:53:40","guid":{"rendered":"https:\/\/www.techbeatph.com\/wproot\/?p=36528"},"modified":"2026-05-15T20:55:13","modified_gmt":"2026-05-15T12:55:13","slug":"infinix-launches-note-60-pro-yuna-gift-box-k-pop-dance-challenge-in-ph","status":"publish","type":"post","link":"https:\/\/www.techbeatph.com\/wproot\/infinix-launches-note-60-pro-yuna-gift-box-k-pop-dance-challenge-in-ph\/","title":{"rendered":"Infinix launches NOTE 60 Pro Yuna Gift Box, K-pop dance challenge in PH"},"content":{"rendered":"

Infinix<\/span><\/span><\/a> is combining smartphone marketing with K-pop fandom culture through the launch of the limited-edition NOTE 60 Pro Yuna<\/a> Gift Box and the \u201cNOTE That Beat\u201d dance challenge in the Philippines.<\/p>\n

The campaign centers around Yuna<\/span><\/span> of ITZY<\/span><\/span>, pairing exclusive collectibles with social media-driven fan engagement activities.<\/p>\n

NOTE 60 Pro Yuna Gift Box targets K-pop fans and collectors<\/h4>\n

The limited-edition gift box bundles the Infinix NOTE 60 Pro with a collection of Yuna-themed<\/a> merchandise aimed at collectors and K-pop fans.<\/p>\n

Included items feature a Yuna<\/a>-designed smartphone case, signed mini postcard, exclusive polaroids, photo binder, poster, and handheld fan. The bundle will be sold exclusively through TikTok Shop.<\/p>\n

Infinix is also including additional freebies such as the XWatch H5, Magpad accessory, and a SIM card bundle.<\/p>\n

Promo pricing cuts up to \u20b15,000 off SRP<\/h4>\n

The Infinix NOTE 60 Pro Yuna Gift Box comes in two storage variants.<\/p>\n

The 8GB + 256GB model is priced at a \u20b116,999 promo price from its \u20b121,999 suggested retail price, while the 12GB + 256GB variant is available for \u20b118,999 from its \u20b123,999 SRP.<\/p>\n

According to Infinix, buyers will also receive a chance to win VIP K-pop concert tickets through the campaign.<\/p>\n

The collaboration reflects the growing overlap between smartphone marketing and entertainment fandom culture, particularly among Gen Z consumers.<\/p>\n

\"\"<\/p>\n

TikTok dance challenge pushes fan participation<\/h4>\n

Alongside the hardware bundle, Infinix is launching the \u201cNOTE That Beat: YUNA Dance Challenge,\u201d running from May 15 to May 29.<\/p>\n

Participants are encouraged to create TikTok content inspired by Yuna\u2019s track Ice Cream using dance, storytelling, or other creative formats.<\/p>\n

Required hashtags include #NOTEthatBEATInfinixChallenge, #IceCreamByYUNA, and #NOTE60Pro, while entries must also tag Infinix\u2019s official TikTok account.<\/p>\n

The campaign\u2019s grand prizes include VIP K-pop concert tickets for two and an Infinix NOTE 60 Pro smartphone.<\/p>\n

Additionally, 30 selected participants will receive exclusive Infinix x Yuna Beep Cards. Winners are scheduled to be announced on June 1.<\/p>\n

Smartphone brands continue leaning into pop culture collaborations<\/h4>\n

Infinix<\/span><\/span> joins a growing number of smartphone brands using K-pop partnerships, creator campaigns, and TikTok-driven activations to strengthen engagement with younger audiences.<\/p>\n

Rather than focusing solely on specifications, campaigns like the NOTE 60 Pro Yuna collaboration emphasize lifestyle branding, fan culture, and social participation as key drivers for visibility in the competitive midrange smartphone market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Infinix is combining smartphone marketing with K-pop fandom culture through the launch of the limited-edition NOTE 60 Pro Yuna Gift Box and the \u201cNOTE That Beat\u201d dance challenge in the Philippines. The campaign centers around Yuna of ITZY, pairing exclusive collectibles with social media-driven fan engagement activities. NOTE 60 Pro Yuna Gift Box targets K-pop…<\/p>\n","protected":false},"author":119,"featured_media":36529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[25850,25848,17069,27090,24563,23137,27088,27087,27086,22697,23165,27089,3872,24562,27085],"class_list":["post-36528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phones","tag-gen-z-marketing","tag-infinix-note-60-pro","tag-infinix-philippines","tag-infinix-x-yuna","tag-itzy","tag-k-pop","tag-k-pop-collaboration","tag-mobile-gaming-phone","tag-note-that-beat","tag-smartphone-launch-philippines","tag-smartphone-promo","tag-tiktok-campaign","tag-tiktok-dance-challenge","tag-yuna","tag-yuna-gift-box"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/36528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=36528"}],"version-history":[{"count":1,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/36528\/revisions"}],"predecessor-version":[{"id":36531,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/36528\/revisions\/36531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/36529"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=36528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=36528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=36528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}