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Infinix<\/span><\/span><\/a> steps into a new phase of its global strategy, naming Yuna<\/span><\/span> of ITZY<\/span><\/span><\/a> as its first-ever global brand ambassador. The announcement coincides with the upcoming launch of the NOTE 60 Series, including the Infinix NOTE 60 Pro, signaling the brand\u2019s push toward a more premium market position.<\/p>\n The move highlights how smartphone brands are increasingly blending hardware upgrades with lifestyle branding to capture younger, globally connected audiences.<\/p>\n The NOTE 60 Series serves as Infinix\u2019s flagship release for 2026, with the NOTE 60 Pro positioned at the center of that rollout. While full specifications remain limited, the launch emphasizes a shift in both performance and branding.<\/p>\n Key highlights include a first NOTE series device powered by Snapdragon, a design collaboration with Pininfarina, and a<\/span><\/span>udio tuned with JBL.<\/span><\/span><\/p>\n This combination reflects Infinix\u2019s attempt to move beyond entry-level and midrange devices into a more premium, experience-driven segment.<\/p>\n Bringing in Yuna<\/span><\/span> aligns Infinix with the global reach of K-pop, particularly among Gen Z users.<\/p>\n As a member of ITZY<\/span><\/span>, Yuna represents a strong international fan engagement. ITZY has youth-driven trends in fashion and digital culture and a social-first audience that overlaps with smartphone-heavy users.<\/p>\n This approach mirrors a broader industry trend where brands use entertainment figures not just for visibility, but to shape identity and relevance in crowded markets.<\/p>\n Infinix has also opened pre-orders for the NOTE 60 Series in the Philippines from April 10 to 21.<\/p>\n Pre-order perks include:<\/p>\n Customers can claim their devices between April 22 and 26 through official Infinix kiosks and stores.<\/p>\n The launch of the Infinix NOTE 60 Pro marks a clear shift in positioning for Infinix<\/span><\/span>.<\/p>\n Instead of competing purely on price, the brand is now combining:<\/p>\n With Yuna as its global face, Infinix is signaling a long-term strategy centered on younger users who value both performance and self-expression.<\/p>\n The NOTE 60 Series launch is not just about hardware\u2014it represents a shift toward storytelling, partnerships, and global appeal. As competition intensifies in the midrange-to-premium space, this combination could define how Infinix differentiates itself moving forward.<\/p>\n","protected":false},"excerpt":{"rendered":" Infinix steps into a new phase of its global strategy, naming Yuna of ITZY as its first-ever global brand ambassador. The announcement coincides with the upcoming launch of the NOTE 60 Series, including the Infinix NOTE 60 Pro, signaling the brand\u2019s push toward a more premium market position. The move highlights how smartphone brands are…<\/p>\n","protected":false},"author":119,"featured_media":35707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[25850,1321,25848,24550,25849,3498,25750,25753],"class_list":["post-35706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phones","tag-gen-z-marketing","tag-infinix","tag-infinix-note-60-pro","tag-itzy-yuna","tag-k-pop-ambassador","tag-mobile-devices","tag-smartphone-philippines","tag-tech-news-ph"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/35706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=35706"}],"version-history":[{"count":1,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/35706\/revisions"}],"predecessor-version":[{"id":35708,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/35706\/revisions\/35708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/35707"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=35706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=35706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=35706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Infinix NOTE 60 Pro launch tied to global rebranding push<\/h4>\n
Why Yuna and ITZY matter to Infinix\u2019s strategy<\/h4>\n
Pre-order details and early buyer incentives<\/h4>\n
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Infinix moves toward the premium smartphone space<\/h4>\n
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