{"id":35556,"date":"2026-04-07T15:00:11","date_gmt":"2026-04-07T07:00:11","guid":{"rendered":"https:\/\/www.techbeatph.com\/wproot\/?p=35556"},"modified":"2026-04-07T10:21:55","modified_gmt":"2026-04-07T02:21:55","slug":"youtube-works-awards-sea-2026","status":"publish","type":"post","link":"https:\/\/www.techbeatph.com\/wproot\/youtube-works-awards-sea-2026\/","title":{"rendered":"YouTube Works Awards Southeast Asia 2026 opens entries, adds AI-focused category"},"content":{"rendered":"<p data-start=\"241\" data-end=\"489\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Google<\/span><\/span> has officially opened submissions for the 2026 edition of the <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\"><a href=\"https:\/\/www.techbeatph.com\/wproot\/youtube-leads-sea-with-roi-trust-and-creativity\/\">YouTube<\/a> Works Awards Southeast Asia<\/span><\/span>, expanding its focus on performance-driven creativity with a new category centered on artificial intelligence.<\/p>\n<p data-start=\"491\" data-end=\"712\">Organized in collaboration with <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Deloitte<\/span><\/span>, the annual awards program recognizes brands, agencies, and businesses that deliver measurable results through <a href=\"https:\/\/www.techbeatph.com\/wproot\/youtube-premium-lite-expands-affordable-ad-free-streaming\/\">YouTube<\/a> campaigns across Southeast Asia.<\/p>\n<h4 data-section-id=\"5odzh\" data-start=\"719\" data-end=\"787\">YouTube Works Awards SEA highlights performance-driven campaigns<\/h4>\n<p data-start=\"789\" data-end=\"996\">The <a href=\"https:\/\/business.google.com\/in\/ad-solutions\/youtube-ads\/works-awards\/\">YouTube Works Awards<\/a> continues to position itself as a benchmark for effectiveness in digital video advertising, emphasizing campaigns that go beyond creative execution to deliver real business outcomes.<\/p>\n<p data-start=\"998\" data-end=\"1036\">Returning categories for 2026 include:<\/p>\n<ul data-start=\"1037\" data-end=\"1542\">\n<li data-section-id=\"4nsgyq\" data-start=\"1037\" data-end=\"1096\"><strong data-start=\"1039\" data-end=\"1055\">The Big Bang<\/strong> \u2013 campaign launches with strong impact<\/li>\n<li data-section-id=\"aopzrh\" data-start=\"1097\" data-end=\"1188\"><strong data-start=\"1099\" data-end=\"1127\">Multiformat Storytelling<\/strong> \u2013 cross-format execution (Shorts, long-form, Connected TV)<\/li>\n<li data-section-id=\"1eb9r9m\" data-start=\"1189\" data-end=\"1249\"><strong data-start=\"1191\" data-end=\"1212\">Brands &amp; Creators<\/strong> \u2013 brand and creator collaborations<\/li>\n<li data-section-id=\"xkg7u9\" data-start=\"1250\" data-end=\"1315\"><strong data-start=\"1252\" data-end=\"1272\">Masters of Media<\/strong> \u2013 strategic media planning and execution<\/li>\n<li data-section-id=\"1s1mpb0\" data-start=\"1316\" data-end=\"1373\"><strong data-start=\"1318\" data-end=\"1337\">Best of Festive<\/strong> \u2013 seasonal campaign effectiveness<\/li>\n<li data-section-id=\"2q08xt\" data-start=\"1374\" data-end=\"1429\"><strong data-start=\"1376\" data-end=\"1394\">Best of Market<\/strong> \u2013 top-performing local campaigns<\/li>\n<li data-section-id=\"569upf\" data-start=\"1430\" data-end=\"1485\"><strong data-start=\"1432\" data-end=\"1454\">Agency of the Year<\/strong> \u2013 overall agency performance<\/li>\n<li data-section-id=\"z933bv\" data-start=\"1486\" data-end=\"1542\"><strong data-start=\"1488\" data-end=\"1502\">Grand Prix<\/strong> \u2013 best campaign across Southeast Asia<\/li>\n<\/ul>\n<p data-start=\"1544\" data-end=\"1694\">These categories reflect how brands increasingly rely on multi-format strategies and creator partnerships to maximize reach and engagement on YouTube.<\/p>\n<h4 data-section-id=\"3v7ntc\" data-start=\"1701\" data-end=\"1757\">New AI category signals shift in creative production<\/h4>\n<p data-start=\"1759\" data-end=\"1902\">A key update for 2026 is the introduction of Best Use of AI for Creative, marking a growing industry focus on generative AI in advertising.<\/p>\n<p data-start=\"1904\" data-end=\"1942\">The category will evaluate how brands:<\/p>\n<ul data-start=\"1943\" data-end=\"2076\">\n<li data-section-id=\"pk3nde\" data-start=\"1943\" data-end=\"1985\">Use AI to personalize content at scale<\/li>\n<li data-section-id=\"1nn8pfb\" data-start=\"1986\" data-end=\"2030\">Enable new forms of audience interaction<\/li>\n<li data-section-id=\"11qid69\" data-start=\"2031\" data-end=\"2076\">Enhance creative workflows and production<\/li>\n<\/ul>\n<p data-start=\"2078\" data-end=\"2200\">Judging will center on \u201chuman-AI synergy,\u201d emphasizing that AI serves as a tool to amplify\u2014not replace\u2014creative direction.<\/p>\n<p data-start=\"2202\" data-end=\"2359\">This addition aligns with broader shifts in marketing, where AI is increasingly integrated into content creation, media optimization, and campaign analytics.<\/p>\n<h4 data-section-id=\"1xs981s\" data-start=\"2366\" data-end=\"2426\">Filipino campaigns look to build on regional recognition<\/h4>\n<p data-start=\"2428\" data-end=\"2621\">The Philippines has already seen representation on the regional stage, with <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">GCash<\/span><\/span> previously earning recognition for its #GSafeTayo campaign in the 2025 edition.<\/p>\n<p data-start=\"2623\" data-end=\"2818\">As competition intensifies across Southeast Asia, local brands and agencies are expected to leverage data, creators, and platform-native formats to compete more effectively at the regional level.<\/p>\n<h4 data-section-id=\"m6frn\" data-start=\"2825\" data-end=\"2864\">Submission timeline and eligibility<\/h4>\n<p data-start=\"2866\" data-end=\"2965\">Entries for the 2026 YouTube Works Awards Southeast Asia are now open, with key details as follows:<\/p>\n<ul data-start=\"2967\" data-end=\"3089\">\n<li data-section-id=\"7107gf\" data-start=\"2967\" data-end=\"3010\"><strong data-start=\"2969\" data-end=\"2993\">Submission deadline:<\/strong> April 30, 2026<\/li>\n<li data-section-id=\"7n7ktt\" data-start=\"3011\" data-end=\"3089\"><strong data-start=\"3013\" data-end=\"3036\">Eligibility period:<\/strong> Campaigns run from March 1, 2025 to April 30, 2026<\/li>\n<\/ul>\n<p data-start=\"3091\" data-end=\"3224\">Deloitte will oversee the judging process, with winners selected by a panel of marketing and creative leaders from across the region.<\/p>\n<h4 data-section-id=\"yrovoa\" data-start=\"3231\" data-end=\"3285\">YouTube\u2019s role in Southeast Asia\u2019s digital economy<\/h4>\n<p data-start=\"3287\" data-end=\"3500\">The continued expansion of the YouTube Works Awards reflects the platform\u2019s growing role in Southeast Asia\u2019s digital economy, where video content remains a primary driver of engagement, commerce, and brand growth.<\/p>\n<p data-start=\"3502\" data-end=\"3695\" data-is-last-node=\"\" data-is-only-node=\"\">With the addition of AI-focused recognition, the 2026 program underscores how the next phase of digital advertising will be shaped by the intersection of data, automation, and human creativity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has officially opened submissions for the 2026 edition of the YouTube Works Awards Southeast Asia, expanding its focus on performance-driven creativity with a new category centered on artificial intelligence. Organized in collaboration with Deloitte, the annual awards program recognizes brands, agencies, and businesses that deliver measurable results through YouTube campaigns across Southeast Asia. YouTube&#8230;<\/p>\n","protected":false},"author":119,"featured_media":35557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[8,1629],"tags":[25720,25717,25716,25715,25719,830,25718,25714],"class_list":["post-35556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-news","tag-ai-in-advertising","tag-best-use-of-ai-category","tag-digital-advertising-awards","tag-google-southeast-asia","tag-video-campaigns","tag-youtube","tag-youtube-marketing","tag-youtube-works-awards-sea-2026"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/35556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=35556"}],"version-history":[{"count":1,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/35556\/revisions"}],"predecessor-version":[{"id":35558,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/35556\/revisions\/35558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/35557"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=35556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=35556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=35556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}