{"id":34311,"date":"2026-02-27T10:30:20","date_gmt":"2026-02-27T02:30:20","guid":{"rendered":"https:\/\/www.techbeatph.com\/wproot\/?p=34311"},"modified":"2026-02-27T05:52:11","modified_gmt":"2026-02-26T21:52:11","slug":"dmap-digicon-2026-interoperability-manila","status":"publish","type":"post","link":"https:\/\/www.techbeatph.com\/wproot\/dmap-digicon-2026-interoperability-manila\/","title":{"rendered":"DMAP Announces DigiCon 2026, Set for October 15\u201316 in Manila"},"content":{"rendered":"<p data-start=\"325\" data-end=\"506\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Digital Marketing Association of the Philippines<\/span><\/span> (DMAP) has officially unveiled DigiCon 2026, its flagship digital marketing conference, set for October 15\u201316 at the Manila Marriott Hotel.<\/p>\n<p data-start=\"508\" data-end=\"739\">Now in its 11th year, DigiCon 2026 centers on the theme \u201cInteroperability: Welcome to the Age of Collaboration,\u201d positioning cross-industry integration as a competitive advantage in an increasingly fragmented digital landscape.<\/p>\n<h4 data-start=\"746\" data-end=\"786\">Interoperability as Industry Strategy<\/h4>\n<p data-start=\"788\" data-end=\"1098\">DMAP frames interoperability not as a purely technical concept, but as an operational mindset. In a market divided by platforms, data silos, and specialized disciplines, the organization argues that sustainable growth depends on collaboration between brands, agencies, tech providers, creators, and regulators.<\/p>\n<p data-start=\"1100\" data-end=\"1397\">The 2026 edition emphasizes ecosystem-building \u2014 where AI, media platforms, creative agencies, and enterprise brands align instead of operating in isolation. The focus reflects broader global shifts in marketing, where omnichannel strategies and integrated data systems now define competitiveness.<\/p>\n<h4 data-start=\"1404\" data-end=\"1453\">DigiCon 2026 Expands Its Leadership and Tracks<\/h4>\n<p data-start=\"1455\" data-end=\"1545\">DigiCon 2026 introduces a broader committee structure to support its expanded programming.<\/p>\n<p data-start=\"1547\" data-end=\"1565\">Co-chairs include:<\/p>\n<ul>\n<li data-start=\"1568\" data-end=\"1598\">Raymund Sison (Lennon Group)<\/li>\n<li data-start=\"1601\" data-end=\"1623\">Shayne Madamba (IXM)<\/li>\n<\/ul>\n<p data-start=\"1625\" data-end=\"1659\">Track leads cover five core areas:<\/p>\n<ul>\n<li data-start=\"1663\" data-end=\"1703\"><strong data-start=\"1663\" data-end=\"1676\">Immersive<\/strong> \u2013 Denise Haak (RS2 APAC)<\/li>\n<li data-start=\"1706\" data-end=\"1750\"><strong data-start=\"1706\" data-end=\"1721\">Interactive<\/strong> \u2013 Pat Del Castillo (Viber)<\/li>\n<li data-start=\"1753\" data-end=\"1799\"><strong data-start=\"1753\" data-end=\"1767\">Innovation<\/strong> \u2013 Gino Nacianceno (Cult Tech)<\/li>\n<li data-start=\"1802\" data-end=\"1858\"><strong data-start=\"1802\" data-end=\"1816\">Integrated<\/strong> \u2013 Jordan Santos (Publicis JimenezBasic)<\/li>\n<li data-start=\"1861\" data-end=\"1896\"><strong data-start=\"1861\" data-end=\"1871\">Impact<\/strong> \u2013 Shayne Madamba (IXM)<\/li>\n<\/ul>\n<p data-start=\"1898\" data-end=\"1922\">Other key roles include:<\/p>\n<ul>\n<li data-start=\"1926\" data-end=\"1971\">Dale Lopez (Tony &amp;) \u2013 Creative &amp; Experience<\/li>\n<li data-start=\"1974\" data-end=\"2062\">Alan Fontanilla (The Pod Network) and Pam Sulit (Splash) \u2013 Partnerships &amp; Sponsorships<\/li>\n<li data-start=\"2065\" data-end=\"2099\">Mori Rodriguez (EON) \u2013 Publicity<\/li>\n<\/ul>\n<p data-start=\"2101\" data-end=\"2297\">This structure signals a shift toward more specialized content tracks aligned with evolving digital marketing priorities, including AI integration, immersive tech, and performance-driven creative.<\/p>\n<p data-start=\"2101\" data-end=\"2297\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-34312\" src=\"http:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2026\/02\/Digicon-2026-Committee_Key-Visual-1-1024x576.webp\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2026\/02\/Digicon-2026-Committee_Key-Visual-1-1024x576.webp 1024w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2026\/02\/Digicon-2026-Committee_Key-Visual-1-300x169.webp 300w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2026\/02\/Digicon-2026-Committee_Key-Visual-1-768x432.webp 768w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2026\/02\/Digicon-2026-Committee_Key-Visual-1-1536x864.webp 1536w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2026\/02\/Digicon-2026-Committee_Key-Visual-1-2048x1152.webp 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4 data-start=\"2304\" data-end=\"2335\">Introducing DigiConX Pop-Ups<\/h4>\n<p data-start=\"2337\" data-end=\"2598\">For 2026, DMAP is also launching DigiConX, a series of smaller pop-up events leading up to the main conference. These satellite sessions aim to sustain industry engagement throughout the year rather than concentrating all discussions within a two-day event.<\/p>\n<p data-start=\"2600\" data-end=\"2673\">Brian Yap (RGC) and Nikki Sunga (BBDO) will lead the DigiConX initiative.<\/p>\n<p data-start=\"2675\" data-end=\"2791\">The move mirrors global conference trends where flagship events expand into year-round community-building platforms.<\/p>\n<h4 data-start=\"2798\" data-end=\"2846\">Early Bird Registration and Partnerships Open<\/h4>\n<p data-start=\"2848\" data-end=\"2916\">DMAP has opened early bird registration with limited slots offering:<\/p>\n<ul>\n<li data-start=\"2920\" data-end=\"2951\">50% discount for DMAP members<\/li>\n<li data-start=\"2954\" data-end=\"2984\">30% discount for non-members<\/li>\n<\/ul>\n<p data-start=\"2986\" data-end=\"3124\">The organization is also accepting sponsorships, partnerships, and speaker submissions across the tech, media, data, and creative sectors.<\/p>\n<p data-start=\"3126\" data-end=\"3372\">With DigiCon 2026, DMAP aims to reposition collaboration as infrastructure \u2014 not just a buzzword. As AI adoption accelerates and marketing stacks grow more complex, interoperability may move from industry talking point to operational requirement.<\/p>\n<p data-start=\"3374\" data-end=\"3524\" data-is-last-node=\"\" data-is-only-node=\"\">For Philippine marketers navigating platform convergence and AI-driven workflows, DigiCon 2026 places collaboration at the center of the conversation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Association of the Philippines (DMAP) has officially unveiled DigiCon 2026, its flagship digital marketing conference, set for October 15\u201316 at the Manila Marriott Hotel. Now in its 11th year, DigiCon 2026 centers on the theme \u201cInteroperability: Welcome to the Age of Collaboration,\u201d positioning cross-industry integration as a competitive advantage in an increasingly fragmented&#8230;<\/p>\n","protected":false},"author":120,"featured_media":34314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1629],"tags":[5123,24183,24184,24172,24180,24173,24177,24171,24176,24174,24179,24178,24175,24181,24182],"class_list":["post-34311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai-in-marketing","tag-alan-fontanilla","tag-brian-yap","tag-digicon-2026","tag-digiconx","tag-digital-marketing-association-of-the-philippines","tag-digital-marketing-philippines","tag-dmap","tag-interoperability","tag-manila-marriott-hotel","tag-marketing-collaboration","tag-omnichannel-strategy","tag-philippine-marketing-conference","tag-raymund-sison","tag-shayne-madamba"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/34311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/120"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=34311"}],"version-history":[{"count":2,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/34311\/revisions"}],"predecessor-version":[{"id":34317,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/34311\/revisions\/34317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/34314"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=34311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=34311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=34311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}