{"id":33808,"date":"2026-02-10T18:00:19","date_gmt":"2026-02-10T10:00:19","guid":{"rendered":"https:\/\/www.techbeatph.com\/wproot\/?p=33808"},"modified":"2026-02-10T08:25:16","modified_gmt":"2026-02-10T00:25:16","slug":"pokemon-30th-anniversary-whats-your-favorite-campaign","status":"publish","type":"post","link":"https:\/\/www.techbeatph.com\/wproot\/pokemon-30th-anniversary-whats-your-favorite-campaign\/","title":{"rendered":"Pok\u00e9mon Unveils Massive, Yearlong \u2018What\u2019s Your Favorite?\u2019 Campaign for 30th Anniversary"},"content":{"rendered":"

The Pok\u00e9mon Company International<\/a> today unveiled a massive yearlong campaign titled \u201cWhat\u2019s Your Favorite?\u201d, celebrating 30 years of the iconic Pok\u00e9mon<\/a> brand by calling on fans around the world to share their favorite Pok\u00e9mon.<\/p>\n

The campaign officially kicked off during Super Bowl LX, where a new commercial introducing \u201cWhat\u2019s Your Favorite?\u201d aired. The video is now available on the official Pok\u00e9mon YouTube channel.<\/p>\n

Celebrities Join in Super Bowl Spot<\/h4>\n

As seen in the Super Bowl commercial, The Pok\u00e9mon Company International tapped fellow Pok\u00e9mon fans from across sports, music, and entertainment to join the campaign. The lineup includes Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal, and Young Miko. Each one championed their favorite Pok\u00e9mon while highlighting the diversity of the global Pok\u00e9mon community. It also enhances the franchise\u2019s long-standing influence on pop culture.<\/p>\n

Bringing Fans Together<\/h4>\n

\u201cThe \u2018What\u2019s Your Favorite?\u2019 campaign embodies Pok\u00e9mon\u2019s overarching mission of bringing people together through a shared love of Pok\u00e9mon,\u201d said Kenji Okubo, president of The Pok\u00e9mon Company International.<\/p>\n

\u201cSince the franchise debuted 30 years ago, Trainers have often asked each other, \u2018What\u2019s Your Favorite?\u2019 \u2014 it\u2019s a question that sparks passionate discussion and reminds fans that no matter who they are, there is a Pok\u00e9mon for them,\u201d Okubo added. \u201cAs we gear up for a year packed full of fan-focused celebrations, we thank Trainers around the world for being part of our diverse, global and multigenerational community.\u201d<\/p>\n

Fans Can Create Photos in Pok\u00e9mon GO<\/h4>\n

Starting today, fans worldwide can join the anniversary festivities by sharing their favorite Pok\u00e9mon. Fans can use a new camera feature in Pok\u00e9mon GO, which also celebrates its 10th anniversary this year.<\/p>\n

Trainers can select their favorite Pok\u00e9mon to appear in photos and share their creations online using the hashtag #Pokemon30. This allows fans to see favorites from across the global community. More details about the snapshot feature are available at Pokemon.com\/30.<\/p>\n

Day Out and Night Out Events<\/h4>\n

As part of the yearlong campaign, The Pok\u00e9mon Company International will roll out real-world fan experiences designed to bring Trainers together.<\/p>\n

Throughout the year, Pok\u00e9mon will host \u201cDay Out\u201d and \u201cNight Out\u201d events. Day Out experiences will focus on family-friendly activities and programming, while Night Out events will offer surprises aimed at longtime fans who grew up with the franchise. Additional details on both event types will be announced at a later date.<\/p>\n

For more information on the \u201cWhat\u2019s Your Favorite?\u201d campaign, visit Pokemon.com\/30 and follow Pok\u00e9mon\u2019s official social media channels for updates.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Pok\u00e9mon Company International today unveiled a massive yearlong campaign titled \u201cWhat\u2019s Your Favorite?\u201d, celebrating 30 years of the iconic Pok\u00e9mon brand by calling on fans around the world to share their favorite Pok\u00e9mon. The campaign officially kicked off during Super Bowl LX, where a new commercial introducing \u201cWhat\u2019s Your Favorite?\u201d aired. The video is…<\/p>\n","protected":false},"author":120,"featured_media":33809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[23175,23378,23379,23384,23382,23383,23381,23385],"class_list":["post-33808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-gaming-culture","tag-pokemon","tag-pokemon-30th-anniversary","tag-pokemon-events","tag-pokemon-go","tag-super-bowl-commercial","tag-the-pokemon-company-international","tag-whats-your-favorite-campaign"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/33808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/120"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=33808"}],"version-history":[{"count":1,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/33808\/revisions"}],"predecessor-version":[{"id":33810,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/33808\/revisions\/33810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/33809"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=33808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=33808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=33808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}