{"id":33680,"date":"2026-02-03T19:00:29","date_gmt":"2026-02-03T11:00:29","guid":{"rendered":"https:\/\/www.techbeatph.com\/wproot\/?p=33680"},"modified":"2026-02-03T18:05:12","modified_gmt":"2026-02-03T10:05:12","slug":"playstation-love-of-play-kim-chaewon","status":"publish","type":"post","link":"https:\/\/www.techbeatph.com\/wproot\/playstation-love-of-play-kim-chaewon\/","title":{"rendered":"PlayStation launches \u2018Love of Play\u2019 campaign with LE SSERAFIM\u2019s Chaewon"},"content":{"rendered":"

PlayStation<\/a> is opening 2026 with a new brand campaign that centers on everyday play, tapping LE SSERAFIM member Kim Chaewon as the face of its \u201cLove of Play\u201d initiative across Asia.<\/p>\n

The New Year campaign explores how gaming fits into different personal moments, positioning PlayStation as part of shared time with family and friends, as well as solo play. The collaboration marks one of PlayStation Asia\u2019s most visible pop culture partnerships to date.<\/p>\n

A four-part campaign built around everyday moments<\/h4>\n

The \u201cLove of Play\u201d campaign is structured into four short episodes: Family, Friends, Sisters, and Solo. The first episode, Family, has already been released, with the remaining chapters rolling out over the first week of February.<\/p>\n

Friends is set to launch on February 4, followed by Sisters on February 5, and Solo on February 6. Each episode highlights a different way players experience PlayStation during the holiday season.<\/p>\n

Kim Chaewon shares her PlayStation experience<\/h4>\n

As part of the campaign, PlayStation released behind-the-scenes content featuring Chaewon discussing her experiences with PlayStation titles and hardware.<\/p>\n

The LE SSERAFIM leader shared that her first console game was Stray on PlayStation<\/a> 5, citing its atmosphere, puzzle design, and realistic character movement as stand-out elements. She also highlighted Astro Bot as one of the most enjoyable games she has played, pointing to its character design and gameplay as an example of what defines PlayStation\u2019s appeal.<\/p>\n

\"\"<\/p>\n

During the shoot, Chaewon also tried several DualSense wireless controller color variants. She named Chroma Indigo as one of the most visually striking options, while identifying Midnight Black as her personal favorite.<\/p>\n

Part of PlayStation\u2019s broader New Year push<\/h4>\n

The \u201cLove of Play\u201d campaign forms part of PlayStation Asia\u2019s wider New Year activities, alongside its seasonal sales initiatives and brand collaborations. Additional video content featuring Chaewon, including \u201cUnstoppable Play!\u201d and \u201cBalance Game,\u201d is scheduled for release throughout February on PlayStation\u2019s official social channels.<\/p>\n","protected":false},"excerpt":{"rendered":"

PlayStation is opening 2026 with a new brand campaign that centers on everyday play, tapping LE SSERAFIM member Kim Chaewon as the face of its \u201cLove of Play\u201d initiative across Asia. The New Year campaign explores how gaming fits into different personal moments, positioning PlayStation as part of shared time with family and friends, as…<\/p>\n","protected":false},"author":120,"featured_media":33681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[23178,23176,23175,23172,23173,23177,23171,23174],"class_list":["post-33680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-chaewon","tag-console-gaming","tag-gaming-culture","tag-kim-chaewon","tag-le-sserafim","tag-playstation-5","tag-playstation-asia","tag-playstation-campaign"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/33680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/120"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=33680"}],"version-history":[{"count":1,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/33680\/revisions"}],"predecessor-version":[{"id":33683,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/33680\/revisions\/33683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/33681"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=33680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=33680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=33680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}