{"id":31255,"date":"2025-08-28T14:34:03","date_gmt":"2025-08-28T06:34:03","guid":{"rendered":"http:\/\/www.techbeatph.com\/wproot\/?p=31255"},"modified":"2025-09-09T14:54:39","modified_gmt":"2025-09-09T06:54:39","slug":"lg-xboom-and-will-i-am-redefine-audio-experience","status":"publish","type":"post","link":"https:\/\/www.techbeatph.com\/wproot\/lg-xboom-and-will-i-am-redefine-audio-experience\/","title":{"rendered":"LG xboom and will.i.am Redefine Audio Experience"},"content":{"rendered":"

<\/p>\n

LG xboom and will.i.am Redefine Audio Experience<\/strong><\/h2>\n

The Artist Behind the Architecture<\/h3>\n

When will.i.am landed in Manila, he didn\u2019t just bring Grammy credentials\u2014he brought blueprints. As LG\u2019s Experiential Architect for the new xboom AI speaker lineup<\/a>, he\u2019s not just endorsing a product. He\u2019s designing an experience. From the texture of the packaging to the key of the startup tone (yes, it\u2019s G for \u201cLG\u201d), every detail carries his fingerprint. LG xboom and will.i.am Redefine Audio Experience<\/p>\n

This isn\u2019t a celebrity slap-on. It\u2019s a full-on collaboration. And it started with a phone call\u2014to his mom. \u201cLG is one of the best consumer electronics companies in the world. I\u2019ve always been a fan,\u201d he said during the Manila press conference. The partnership felt personal, and it shows.<\/p>\n

\"\"<\/p>\n

Beyond Branding: Designing the Experience<\/h3>\n

Most celebrity tech tie-ins are surface-level. Not this one. will.i.am worked closely with LG\u2019s engineers to shape the sound profile across the xboom family. He obsessed over EQ balance, bass harmony, and even the feel of the ink on the box.<\/p>\n

\u201cI pay attention to so many details,\u201d he said. \u201cWhat\u2019s the experience? What\u2019s the box fabric? Can you feel the ink on the print?\u201d That\u2019s not marketing fluff\u2014that\u2019s design thinking.<\/p>\n

He spent four days crafting the startup sounds alone. The result? A speaker that doesn\u2019t just play music\u2014it sets a mood before the first beat drops.<\/p>\n

\"\"<\/p>\n

Four Speakers, Four Lifestyles<\/h3>\n

The LG xboom AI lineup isn\u2019t one-size-fits-all. It\u2019s tailored to how people actually live.<\/p>\n

    \n
  • Stage 301<\/strong>: Studio-quality sound, karaoke-ready mic controls, and an aux jack for laptop producers. will.i.am uses it in his own studio. Enough said.<\/li>\n
  • Bounce<\/strong>: Built for the beach, with dual passive radiators that deliver punchy sound in a compact form.<\/li>\n
  • Grab<\/strong>: Tube-shaped, lightweight, and ready for travel. Think of it as your audio sidekick.<\/li>\n
  • Buds<\/strong>: Advanced noise cancellation for commuters, students, and anyone who wants to tune out the world and tune into clarity.<\/li>\n<\/ul>\n

    Each product is tuned for consistency. Whether you\u2019re bouncing beats or belting ballads, the sound stays rich and balanced.<\/p>\n

    \"\"<\/p>\n

    AI That Speaks Your Language<\/h3>\n

    will.i.am isn\u2019t just thinking about sound\u2014he\u2019s thinking about intelligence. Through his company FYI.AI, he\u2019s bringing conversational agents and AI personas to the xboom platform.<\/p>\n

    During the Manila event, he demoed an AI assistant that could respond in Filipino accents. The goal? Simulated radio experiences with AI hosts and DJs that feel local, personal, and culturally relevant.<\/p>\n

    He sees AI not as a threat, but as a tool. \u201cHow can I be afraid of AI if you come from the inner city?\u201d he said. \u201cHere\u2019s a tool that can help folks that are struggling not struggle anymore.\u201d<\/p>\n

    It\u2019s the same logic that made drum machines revolutionary\u2014not because they replaced drummers, but because they gave more people access to music production.<\/p>\n

    A Love Letter to Filipino Talent<\/h3>\n

    will.i.am didn\u2019t hold back on praise for Filipino musicians. \u201cThere\u2019s probably a Filipino singer that\u2019s equal to Whitney Houston,\u201d he said. That\u2019s not hyperbole\u2014it\u2019s admiration.<\/p>\n

    He sees the Stage 301 as tailor-made for the Philippines\u2019 karaoke culture. Room-filling sound, mic controls, and studio-grade clarity? It\u2019s a match made in Manila.<\/p>\n

    And it\u2019s not just about music. It\u2019s about representation. \u201cWhy can\u2019t there be a consumer electronics company from Pampanga? Why can\u2019t there be an AI company from Mindanao?\u201d he asked.<\/p>\n

    The message is clear: talent is everywhere. Opportunity should be too.<\/p>\n

    Dream Big, Build Bigger<\/h3>\n

    will.i.am compared this moment to 2005, when the iPhone changed everything. \u201cRight now is the time for dreamers to dream the biggest dream imaginable,\u201d he said.<\/p>\n

    He wants Filipino innovators to think beyond entertainment. To build tech. To shape culture. To turn the Philippines into a tech superpower by 2045.<\/p>\n

    It\u2019s not just a pep talk. It\u2019s a challenge. And it\u2019s backed by a speaker lineup that proves what\u2019s possible when artistry meets engineering.<\/p>\n

    Music as Medicine<\/h3>\n

    At the heart of it all is music. For will.i.am, sound isn\u2019t just entertainment\u2014it\u2019s therapy. \u201cWhen you\u2019re going through something, the right song helps you feel it, process it, maybe even heal,\u201d he said.<\/p>\n

    That\u2019s why the xboom speakers are tuned for clarity. No frequency loss. No distortion. Just clean, immersive sound that connects people across generations and geographies.<\/p>\n

    It\u2019s not just about hearing music. It\u2019s about feeling it.<\/p>\n

     <\/p>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    LG xboom and will.i.am Redefine Audio Experience The Artist Behind the Architecture When will.i.am landed in Manila, he didn\u2019t just bring Grammy credentials\u2014he brought blueprints. As LG\u2019s Experiential Architect for the new xboom AI speaker lineup, he\u2019s not just endorsing a product. He\u2019s designing an experience. From the texture of the packaging to the key…<\/p>\n","protected":false},"author":3,"featured_media":31256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[25,21],"tags":[16901,16903,16894,16898,16900,16908,16905,16899,15143,16895,16911,16907,16909,16910,16906,16897,16902,16904,16896],"class_list":["post-31255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accesories","category-gadgets","tag-ai-powered-speaker-design","tag-fyi-ai-integration","tag-lg-xboom-ai-speaker","tag-lg-xboom-bounce-speaker","tag-lg-xboom-buds","tag-lg-xboom-experiential-architect","tag-lg-xboom-filipino-culture","tag-lg-xboom-grab-speaker","tag-lg-xboom-karaoke-speaker","tag-lg-xboom-manila-launch","tag-lg-xboom-music-therapy","tag-lg-xboom-packaging-design","tag-lg-xboom-press-conference-manila","tag-lg-xboom-product-lineup","tag-lg-xboom-sound-profile","tag-lg-xboom-stage-301","tag-lg-xboom-startup-sound","tag-will-i-am-ai-assistant","tag-will-i-am-lg-collaboration"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/31255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=31255"}],"version-history":[{"count":3,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/31255\/revisions"}],"predecessor-version":[{"id":31264,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/31255\/revisions\/31264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/31256"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=31255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=31255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=31255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}