{"id":27331,"date":"2025-02-12T18:52:25","date_gmt":"2025-02-12T10:52:25","guid":{"rendered":"http:\/\/www.techbeatph.com\/wproot\/?p=27331"},"modified":"2025-02-12T18:52:25","modified_gmt":"2025-02-12T10:52:25","slug":"sony-philippines-unveils-%ce%b11-ii-and-fe-28-70mm-f2-g-master-lens","status":"publish","type":"post","link":"https:\/\/www.techbeatph.com\/wproot\/sony-philippines-unveils-%ce%b11-ii-and-fe-28-70mm-f2-g-master-lens\/","title":{"rendered":"Sony Philippines Unveils \u03b11 II and FE 28-70mm F2 G Master Lens"},"content":{"rendered":"<p><strong>Sony Philippines Unveils \u03b11 II and FE 28-70mm F2 G Master Lens<\/strong><\/p>\n<p><strong>Batangas, January 2025<\/strong> \u2013 Sony Philippines recently hosted an exclusive event at the Batangas Racing Circuit to debut the highly anticipated Sony \u03b11 II and the FE 28-70mm F2 G Master lens (SEL2870GM). This January 22, 2025, event brought together photographers, videographers, and tech enthusiasts, showcasing Sony&#8217;s relentless pursuit of innovation and excellence in the imaging industry.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-27332\" src=\"http:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/Cover-Photo-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/Cover-Photo-1024x683.jpg 1024w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/Cover-Photo-300x200.jpg 300w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/Cover-Photo-768x512.jpg 768w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/Cover-Photo-1536x1024.jpg 1536w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/Cover-Photo-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>A Celebration of Innovation<\/h3>\n<p>The event featured two renowned guest speakers, Sherard Yu and Benjo Cabarro, who captivated the audience with dynamic demonstrations of the \u03b11 II and SEL2870GM in action. Their sessions highlighted the incredible capabilities of these products across both videography and photography, underscoring Sony\u2019s commitment to empowering creators with cutting-edge tools.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-27333\" src=\"http:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/2nd-Photo-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/2nd-Photo-1024x683.jpg 1024w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/2nd-Photo-300x200.jpg 300w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/2nd-Photo-768x512.jpg 768w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/2nd-Photo-1536x1024.jpg 1536w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/2nd-Photo-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Pioneering Excellence in Imaging<\/h3>\n<p>Shuhei Sugihara, Managing Director of Sony Philippines, opened the event by emphasizing the brand\u2019s vision to deliver Kando, a Japanese word that means deep emotion. &#8220;This philosophy inspires us to create products that not only meet the technical needs of professionals but also evoke a profound emotional connection,\u201d he said. His words set the tone for the day, highlighting Sony\u2019s dedication to blending technology with artistry.<\/p>\n<h3>Sherard Yu\u2019s Video Demo: Precision and AI Power<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-27334\" src=\"http:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/3rd-Photo-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/3rd-Photo-1024x683.jpg 1024w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/3rd-Photo-300x200.jpg 300w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/3rd-Photo-768x512.jpg 768w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/3rd-Photo-1536x1024.jpg 1536w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/3rd-Photo-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Sony Alpha Professional Sherard Yu delivered a thrilling video demonstration using the \u03b11 II, highlighting its AI-driven real-time tracking and high-resolution 8K video capabilities. Sherard captured breathtaking footage of race cars performing precision drifting and donut tricks. The demo showcased the camera\u2019s ability to deliver cinematic-quality results in fast-paced and dynamic scenarios. From seamless tracking to vibrant detail, the \u03b11 II proved its mettle as a game-changing tool for professional videographers.<\/p>\n<h3>Benjo Cabarro\u2019s Action-Packed Photo Session<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-27335\" src=\"http:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/4th-Photo-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/4th-Photo-1024x683.jpg 1024w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/4th-Photo-300x200.jpg 300w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/4th-Photo-768x512.jpg 768w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/4th-Photo-1536x1024.jpg 1536w, https:\/\/www.techbeatph.com\/wproot\/wp-content\/uploads\/2025\/02\/4th-Photo-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Renowned sports and motorsports photographer Benjo Cabarro took center stage to demonstrate the prowess of the \u03b11 II and SEL2870GM lens in high-speed action photography. Through dynamic shots of motorsports, Benjo emphasized the camera\u2019s exceptional 50.1MP sensor and a lightning-fast focus together with the lens\u2019 exceptional sharpness and bokeh. His tips for freezing motion and creating depth in action-packed shots inspired the audience, showcasing how these tools redefine the possibilities of sports photography.<\/p>\n<h3>Collaborative Night Shoot: Portraits in Motion<\/h3>\n<p>The evening concluded with a collaborative night shoot by Sherard and Benjo. Using a dramatic setup involving sports cars, motorcycles, smoke machines, and rain simulation, the duo demonstrated how the \u03b11 II and SEL2870GM excel in low-light and challenging environments. The results\u2014stunning portraits with rich details and striking contrast\u2014epitomized Sony\u2019s promise of excellence.<\/p>\n<h3>The Sony \u03b11 II: Redefining Professional Imaging<\/h3>\n<p>The <a href=\"https:\/\/www.sony-asia.com\/electronics\/interchangeable-lens-cameras\/ilce-1m2\/specifications\">\u03b11 II<\/a> builds on the legacy of its predecessor with enhancements that cater to both photographers and videographers. Key features include:<\/p>\n<ul>\n<li><strong>High-Speed Performance:<\/strong> A 50.1 MP full-frame sensor with up to 120 AF\/AE calculations per second ensures precision and speed.<\/li>\n<li><strong>Advanced AI Technology:<\/strong> Real-time recognition and tracking for both stills and video.<\/li>\n<li><strong>Unmatched Video Capabilities:<\/strong> 8K 30p and 4K 120p recording with 15+ stops of dynamic range.<\/li>\n<\/ul>\n<h3>FE 28-70mm F2 G Master Lens: Precision and Versatility<\/h3>\n<p>The <a href=\"https:\/\/www.sony.com.ph\/electronics\/e-mount-lenses\/sel2870gm\">SEL2870GM lens<\/a> complements the \u03b11 II with its exceptional optical performance and adaptability. Key highlights include:<\/p>\n<ul>\n<li><strong>Wide Aperture:<\/strong> A constant F2 aperture for stunning bokeh and low-light performance.<\/li>\n<li><strong>G Master Quality:<\/strong> Edge-to-edge sharpness and minimal distortion.<\/li>\n<li><strong>Smooth Operation:<\/strong> Advanced focus mechanisms for both stills and video.<\/li>\n<\/ul>\n<h3>A Milestone for Creators<\/h3>\n<p>The launch of the Sony \u03b11 II and SEL2870GM was not just an event but a celebration of innovation and creativity. These products promise to redefine what\u2019s possible in imaging, empowering creators to bring their visions to life with tools that push boundaries. The Sony \u03b11 II and SEL2870GM are available in all authorized Sony dealers nationwide.<\/p>\n<p>Stay updated on Sony\u2019s latest innovations by following @Sonyphinc on Instagram and TikTok. The future of imaging has arrived, and it\u2019s brighter than ever.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Philippines Unveils \u03b11 II and FE 28-70mm F2 G Master Lens Batangas, January 2025 \u2013 Sony Philippines recently hosted an exclusive event at the Batangas Racing Circuit to debut the highly anticipated Sony \u03b11 II and the FE 28-70mm F2 G Master lens (SEL2870GM). This January 22, 2025, event brought together photographers, videographers, and&#8230;<\/p>\n","protected":false},"author":3,"featured_media":27332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[21,1629,30],"tags":[6201,6200,6198,6202,6199,3432,3694,6197,6203,862],"class_list":["post-27331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets","category-news","category-photography","tag-8k-video","tag-ai-tracking","tag-fe-28-70mm-f2-g-master-lens","tag-g-master-lens","tag-imaging-innovation","tag-professional-photography","tag-sony-philippines","tag-sony-1-ii","tag-sports-photography","tag-videography"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/27331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=27331"}],"version-history":[{"count":1,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/27331\/revisions"}],"predecessor-version":[{"id":27336,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/27331\/revisions\/27336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/27332"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=27331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=27331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=27331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}