{"id":15501,"date":"2019-09-19T08:17:27","date_gmt":"2019-09-19T08:17:27","guid":{"rendered":"http:\/\/www.techbeatph.com\/wproot\/?p=15501"},"modified":"2019-09-19T08:17:27","modified_gmt":"2019-09-19T08:17:27","slug":"data-science-and-consumer-awareness-used-to-safeguard-digital-transactions","status":"publish","type":"post","link":"https:\/\/www.techbeatph.com\/wproot\/data-science-and-consumer-awareness-used-to-safeguard-digital-transactions\/","title":{"rendered":"Data science and consumer awareness used to safeguard digital transactions"},"content":{"rendered":"

Data science and consumer awareness used to safeguard digital transactions<\/strong><\/p>\n

The digitization of money, widespread access to the Internet, and mass-adoption of smartphones are positive headwinds in the Philippines’ journey towards a digital economy. While the potential is undeniable, there is also concern that cyberattackers are shifting their focus to Asia-Pacific. <\/p>\n

Cybercriminals are growing in sophistication, and they are constantly finding new ways to victimize consumers and breach enterprises. This calls for a re-evaluation of safeguards against cyber threats.<\/p>\n

\"\" <\/p>\n

\u201cFor consumers, there is really no substitute to awareness,\u201d said Nagesh Devata, General Manager of Southeast Asia Cross Border Markets for PayPal. \u201cFor enterprises, we need to move from reactive to predictive models in risk management.\u201d<\/p>\n

PayPal, the global leader in digital payments, outlined five consumer tips to secure online payments: (1) protect your personal information; (2) choose a strong password that combines alphanumeric characters; (3) share personal information only through authentic online banking features (4); opt for a 2-factor authentication, where a user is granted access only after successfully presenting two or more pieces of evidence to an authentication mechanism; and (5) ensure that authentic apps are downloaded for payment.<\/p>\n

According to PayPal consumer research, 43 percent of consumers in Asia-Pacific identify security as the primary motivation when choosing a payment method while 38 percent choose convenience.
\nWith over 286 million active accounts made up of consumers and merchants. PayPal has a foothold on both equations of the purchasing process. \u201cThis puts us in a unique position to find insights [for consumers and merchants] in the entire process. Cybersecurity is a team sport, and everyone has a part to play.\u201d described Devata.<\/p>\n

Using data to mitigate risk<\/strong><\/p>\n

PayPal anchors its risk management on data science as it bridges technology and business. Through its two-sided network, it is able to study both sides of the transaction while providing buyer protection, data encryption, and seamless experience for its customers.<\/p>\n

For PayPal, data not only enables better customer experiences but also enables it to take on more risk. \u201cAt the heart of everything we do with data, we do for our customers and to help our customers connect better,\u201d said Devata.<\/p>\n

\u201cThere is a strong network effect in the digital payments business. And we want to enable the good guys while keeping the bad guys out. This allows us to provide security and value to both merchants and consumers,\u201d added Devata. <\/p>\n

Story-based analytics for risk assessment<\/strong><\/p>\n

Matching users poses a series of analytical and technical challenges, PayPal uses advanced machine learning combined with proprietary story-based analytics to drive better risk decisions. \u201cWe run multiple models and rules before making decisions on transactions\u2014all within milliseconds,\u201d Devata added.<\/p>\n

PayPal leverages the network effect for risk management by evaluating all the accounts it recognizes for its customers when making real-time assessments. According to Devata, the task is to identify accounts with suspicious fraudulent behaviors, and that requires a lot of science and analytics.<\/p>\n

\u201cThere is a human story behind every transaction, and we combine data analytics and human oversight to find this story and try to protect our customers,\u201d said Devata.<\/p>\n

For more Tech Lifestyle News and Features Visit us at Techbeatph.com<\/em><\/a><\/strong>, and visit and subscribe to our YouTube Channel<\/em><\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Data science and consumer awareness used to safeguard digital transactions The digitization of money, widespread access to the Internet, and mass-adoption of smartphones are positive headwinds in the Philippines’ journey towards a digital economy. While the potential is undeniable, there is also concern that cyberattackers are shifting their focus to Asia-Pacific. Cybercriminals are growing in…<\/p>\n","protected":false},"author":3,"featured_media":15503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[776,15],"tags":[189,577,873,874],"class_list":["post-15501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app","category-techbeatcast","tag-ecommerce","tag-fintech","tag-paypal","tag-security"],"_links":{"self":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/15501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/comments?post=15501"}],"version-history":[{"count":3,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/15501\/revisions"}],"predecessor-version":[{"id":15505,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/posts\/15501\/revisions\/15505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media\/15503"}],"wp:attachment":[{"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/media?parent=15501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/categories?post=15501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techbeatph.com\/wproot\/wp-json\/wp\/v2\/tags?post=15501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}