Singer and actress Angelina Cruz has been named the newest brand ambassador for luvit, an everyday financial access card operated by WeFund Lending Corp. In an October 2026 announcement issued in Manila, the company said Cruz will represent a brand positioned around everyday spending, flexible repayment options and payment planning.
The luvit financial access card is presented by the company as a way to split purchases into flexible payments of up to six months. luvit also states that users can receive a spending limit of up to ₱200,000. The release describes its payment terms as clear and simple, framing the offering around managing a budget while paying for purchases over time.
Cruz named as brand ambassador
luvit said Cruz’s public persona aligns with its intended message of enjoying everyday moments while keeping track of spending. The company cited examples such as dining with friends, buying a gift and making a long-planned purchase, although it did not announce a specific campaign activity or promotion alongside the ambassador appointment.
“We want Filipinos to truly enjoy the special moments they work so hard for. True confidence comes from knowing your options and choosing what fits your lifestyle best. Angelina’s warmth and authenticity perfectly reflect luvit’s youthful philosophy,” said Mr. Francisco D.C. Mauricio, President and CEO of WeFund Lending Corporation.
The announcement is directly relevant to Filipino consumers because it was issued from Manila and expressly addresses Filipinos in Mauricio’s statement. It also places Cruz at the center of luvit’s messaging for consumers considering payment flexibility for everyday purchases.
Payment and app access details
According to the release, the luvit financial access card can be used for online shopping through a virtual card. The company also says users can pay in-store through the luvit app. It directs readers to download the app through the iOS App Store or Google Play Store, or visit www.luvit.com for more information.
luvit describes itself as an everyday financial access card designed for modern lifestyle needs. Operated by WeFund Lending Corp., the company says the service focuses on everyday spending convenience, transparency and flexible repayment options through its app.
For this ambassador announcement, the core product details remain the same: the luvit financial access card is being promoted with virtual-card shopping, in-store payment access through the app, flexible payments of up to six months and a spending limit of up to ₱200,000.
