TCL Cool Truck Brings a Refreshing Escape to Metro Manila
TCL Cool Truck Brings a Refreshing Escape to Metro Manila
Mobile Cooling Innovation for the Hottest Summer Yet
The TCL Cool Truck has arrived in Metro Manila, providing much-needed relief from the sweltering heat. Designed to showcase the FreshIN 3.0 air conditioning technology, this mobile cooling experience is turning high-traffic areas into chill zones, giving Filipinos a refreshing break from record-high temperatures.
With extreme heat disrupting daily routines and electricity costs soaring, finding cool spaces has become increasingly difficult. Packed malls and air-conditioned venues are the go-to solutions, but not everyone has the luxury to spend long hours indoors.
TCL, a trusted global leader in home appliances, recognized the growing need for instant cooling solutions. The TCL Cool Truck is the company’s innovative response—a mobile showroom that brings comfort, convenience, and smart air conditioning technology directly to the people.
What the TCL Cool Truck Offers
The Cool Truck activation is more than just a marketing campaign—it’s an immersive demonstration of how TCL’s FreshIN 3.0 delivers high-performance cooling while maintaining energy efficiency and convenience.
Stationed at Fort Santiago, Intramuros from May 10-17, and Trinoma Mall from May 18-24, the truck gives visitors a firsthand experience of TCL’s latest air conditioning technology in a real-world setting.
Inside, guests discover a series of interactive spaces, each highlighting TCL’s smart cooling solutions. Whether they are working remotely, relaxing with a book, or engaging in an interactive game, the truck offers multiple ways to experience comfort.
TCL Brand Manager Joseph Cernitchez explained the motivation behind the initiative:
“The TCL Cool Truck was our way of meeting Filipinos where they are, right in the middle of this record-breaking heat. We wanted people to experience firsthand how our air conditioning technology delivers real comfort—not just in showrooms, but in everyday spaces.”
Inside the Cool Lounge: An Oasis on Wheels
Stepping inside the TCL Cool Truck feels like entering a refreshing escape, perfectly engineered to combat the intense summer heat.
Visitors experience:
- Offline Voice Control – Adjust settings without needing Wi-Fi.
- T-AI 37%+ Energy Saving Technology – Optimizes energy use based on changing environments.
- QuadruPuri Filters – Eliminates pollutants, allergens, and bacteria.
- Ultra-quiet 16dB operation – Provides cooling without distractions.
One of the standout features is the co-working space, complete with free Wi-Fi, allowing guests to stay productive in a comfortable setting.
Remote workers and students appreciate the convenience, while others simply enjoy the cool atmosphere and smart voice-controlled adjustments.
Book Nook Area: A Space for Relaxation
Beyond cooling technology, TCL also understands the importance of creating a refreshing environment that promotes well-being.
Inside the Book Nook Area, visitors can:
- Read comfortably in a cool space
- Create social media content in a well-lit setting
- Relax while experiencing fresh air circulation
The FreshIN Technology works in the background, bringing in outdoor air, eliminating odors, and maintaining balanced humidity levels.
For pet owners, this feature ensures cleaner, fresher surroundings, making it ideal for households looking for air purification solutions.
Interactive Fun: The Icy Reflex Game
Cooling down doesn’t have to be boring, and TCL understands that engagement enhances experiences.
Visitors participate in the Icy Reflex game, where quick reflexes lead to exclusive TCL merchandise giveaways.
By blending cooling technology with interactive entertainment, TCL keeps the experience fun, engaging, and memorable.
TCL’s Commitment to Smarter Cooling
Through the Cool Truck initiative, TCL successfully demonstrates its commitment to bringing relief to Filipinos in the most innovative ways.
Instead of limiting demonstrations to showrooms, the company took its solutions directly to the people, reinforcing its focus on accessibility, practicality, and real-world effectiveness.
Visitors left with a clear understanding of why TCL is leading the way in comfort, convenience, and sustainability—offering not just cool spaces, but a smarter, healthier, and more energy-efficient approach to staying cool.
Where to Catch the TCL Cool Truck
Feeling the intense heat? The TCL Cool Truck is making its coolest stops in Metro Manila.
Visit:
- Fort Santiago, Intramuros (May 10-17)
- Trinoma Mall (May 18-24)
Get ready to experience smart, refreshing cooling solutions firsthand.
TCL continues to expand its range of innovative home appliances, including large QLED TVs, advanced refrigerators, efficient washing machines, and of course, its revolutionary air conditioning technology.
For more information, visit the TCL website at https://www.tcl.com/ph/en.
