Samsung’s The Frame TV Elevates Digital Art
Samsung’s The Frame TV Elevates Digital Art at Art Basel Hong Kong
Bridging Technology and Creativity Through Digital Displays
As the digital age transforms artistic expression, Samsung is taking the lead in merging art with technology. At Art Basel Hong Kong 2025, Samsung introduced its immersive Art Cube lounge, bringing digital masterpieces to life through cutting-edge display technology.
This globally renowned art fair, founded in 1970 in Basel, Switzerland, is a prestigious platform for artists and collectors, known for setting trends in contemporary art. At this year’s event, Samsung showcased The Frame TV, proving that art and innovation can seamlessly blend into everyday living spaces.
Among the attendees was artist and actress Solenn Heussaff, who explored Samsung’s interactive digital art installations and experienced firsthand how technology enhances creative expression.
The Frame TV: A New Era of Digital Art
At the center of Samsung’s showcase was The Frame TV, officially recognized as Art Basel’s Art TV.
Under the theme “Borderless: Dive into the Art,” the lounge displayed how The Frame transforms digital art, offering museum-grade clarity and immersive detail through its QLED 4K resolution.
Key features include:
- 100% Color Volume, ensuring deep contrasts and true-to-life textures.
- Slim design with customizable bezels, allowing the TV to blend seamlessly into any room.
- Art Mode, turning the screen into a framed digital masterpiece when not in use.
Whether displaying classic oil paintings or modern digital works, The Frame reproduces brushstrokes, tones, and textures with breathtaking accuracy, making it a must-have for art enthusiasts.
Showcasing Exclusive Art Basel Hong Kong Collections
Samsung’s Art Cube lounge featured an exclusive collection from the Samsung Art Store, presenting 23 works from celebrated international artists such as Zhu Jinshi, Jimok Choi, and Bae Yoon Hwan.
Displayed across The Frame, MICRO LED, and Neo QLED 8K models, these artworks appeared as if they were painted directly onto the screen, highlighting Samsung’s innovative approach to digital curation.
Solenn Heussaff expressed her awe on social media:
“Seeing how this sleek TV brings over 2,600 stunning artworks to life is just unreal!”
This reinforced Samsung’s mission to turn living spaces into evolving digital galleries, giving homeowners access to curated collections from leading museums worldwide.
Transforming Homes Into Digital Galleries
Beyond its breathtaking display, Samsung’s The Frame TV integrates the Samsung Art Store, offering users over 3,000 artworks from renowned museums and galleries.
Features include:
- Regularly updated collections, ensuring a dynamic and evolving digital experience.
- Minimalistic aesthetic, making the TV a functional and decorative piece.
- Adaptive brightness technology, allowing artworks to adjust seamlessly to ambient lighting.
Samsung has redefined home entertainment, proving that digital art can be a centerpiece of modern living.
Samsung’s Continued Commitment to Digital Creativity
Through initiatives like Art Basel Hong Kong, Samsung reinforces its belief that art is no longer limited to traditional canvases.
With the evolution of Tumblr, DeviantArt, Instagram, and X (formerly Twitter), digital platforms have shaped how artists share their work—and Samsung is taking that transformation into the home.
By merging art with technology, The Frame elevates digital creativity while offering a premium entertainment experience.
Samsung’s presence at Art Basel Hong Kong proves that living spaces can evolve into personal galleries, setting the stage for a new era of digital artistry.
