PLDT Enterprise and Coca-Cola Aboitiz Forge Digital Future
PLDT Enterprise and Coca-Cola Aboitiz Forge Digital Future Together
Building Seamless Operations Through Technology
When you think of Coca-Cola, you probably imagine an ice-cold bottle on a hot day. What you don’t picture is the massive digital infrastructure required to keep that bottle available in every corner store, supermarket, and sari-sari shop across the Philippines. That’s where PLDT Enterprise comes in. PLDT Enterprise and Coca-Cola Aboitiz Forge Digital Future Together
Through its wireless arm Smart Communications Inc. and its data center subsidiary VITRO Inc., PLDT Enterprise has strengthened its partnership with Coca-Cola Europacific Aboitiz Philippines (CCEAP). The goal? To ensure seamless nationwide operations powered by reliable connectivity and secure colocation solutions.
I’ve always said technology is the invisible backbone of FMCG. For readers, this means every Coke you buy is backed by networks, servers, and systems working tirelessly in the background. And yes, it also means you can finally stop saying, “It’s just soda.”
Scale That Demands Digital Muscle
CCEAP isn’t a small operation. With 18 manufacturing facilities and nearly 70 distribution centers and sales offices, the company manages a workforce of almost 9,000 associates. That’s a logistical beast. PLDT Enterprise and Coca-Cola Aboitiz Forge Digital Future Together
To keep this machine running smoothly, robust digital infrastructure is non-negotiable. Communication must be reliable. Data must be secure. Operations must be uninterrupted. PLDT Enterprise’s wireless and ICT solutions are designed to meet these demands head-on.
I’ve always argued that scale magnifies inefficiency. For readers, this means PLDT’s solutions are helping CCEAP avoid bottlenecks that could ripple across the entire supply chain. And yes, it also means you can finally stop saying, “Connectivity is just about faster internet.”
Wireless Solutions: Communication Without Boundaries
Under the collaboration, PLDT Enterprise provides Postpaid Plans that enable reliable communication and collaboration across CCEAP’s nationwide footprint. Employees in manufacturing plants, distribution hubs, and sales offices can stay connected without worrying about dropped calls or patchy coverage.
To further enhance reliability, In-Building Solutions (IBS) have been activated in key sites. These systems boost indoor mobile coverage, ensuring that employees can communicate seamlessly even in facilities where signals typically struggle.
I’ve always said communication is the bloodstream of operations. For readers, this means PLDT is ensuring that every associate—from plant workers to sales reps—can stay connected. And yes, it also means you can finally stop saying, “Signal is always bad inside factories.”
Colocation: Data Security Meets Business Continuity
Beyond wireless, CCEAP leverages VITRO’s nationwide network of data centers. By colocating in strategically located sites, CCEAP ensures that its critical data is safeguarded with the highest levels of security and reliability.
This isn’t just about storage—it’s about resilience. Colocation guarantees uninterrupted operations and long-term business continuity. For a company that needs to maintain consistent product availability and timely delivery, downtime is not an option.
I’ve always argued that data centers are the unsung heroes of modern business. For readers, this means your favorite beverage is backed by servers that keep operations humming. And yes, it also means you can finally stop saying, “Data centers are just warehouses for files.”
Voices From the Partnership
Victor Genuino, President and CEO of ePLDT and VITRO Inc., emphasized the role of world-class data center services in driving operational efficiency and resilience. “Our partnership with CCEAP reflects our commitment to empower organizations and their seamless operations, allowing them to focus on serving millions of Filipinos every day,” he said.
Javier Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise, highlighted the importance of uninterrupted communication. “CCEAP’s scale requires reliable, uninterrupted communications across its manufacturing and distribution footprint. By providing wireless and ICT solutions, we are proud to contribute to their digital journey and long-term growth,” he noted.
From CCEAP’s side, Procurement Director Christian Gaxiola underscored the value of connectivity. “Our operations require 24/7 connectivity, and the support we have received from PLDT Enterprise has been instrumental in helping us achieve record growth,” he said. “Beyond technology, what we value most is their commitment to understanding our needs and working with us as a long-term partner to drive operational excellence.”
I’ve always said partnerships matter most when they go beyond contracts. For readers, this means PLDT isn’t just a vendor—it’s a collaborator invested in CCEAP’s success. And yes, it also means you can finally stop saying, “Tech providers only care about selling services.”
Technology as a Strategic Enabler
This collaboration is more than a business deal—it’s a strategic alignment. By combining wireless solutions with colocation services, PLDT Enterprise is enabling CCEAP to focus on what it does best: delivering beverages to millions of Filipinos.
The technology ensures efficiency, resilience, and growth. It transforms connectivity from a utility into a strategic enabler.
I’ve always argued that technology should be invisible when it works best. For readers, this means you’ll never notice the systems behind your Coke—but you’ll feel their impact in availability and consistency. And yes, it also means you can finally stop saying, “Tech is just about gadgets.”
My Take: Why This Matters
I’ve covered countless partnerships, but this one stands out because it blends scale, technology, and resilience. It’s not just about keeping employees connected—it’s about ensuring that a nationwide operation runs seamlessly.
What I like most is the balance. Wireless solutions for communication. IBS for reliability. Colocation for security and continuity. Together, these elements create a digital backbone that supports one of the largest FMCG operations in the country.
For readers, the benefit is clear: this isn’t just about Coca-Cola—it’s about how technology ensures that everyday products remain available, affordable, and consistent. And yes, it also means your next bottle of soda is powered by more than just carbonation—it’s powered by ICT.
Technology That Serves Industry and Consumers
At its core, the partnership between PLDT Enterprise and CCEAP is about technology serving both industry and consumers. It’s about networks that keep employees connected, data centers that safeguard operations, and systems that ensure products reach communities nationwide.
For readers, this means you’re not just enjoying a beverage—you’re benefiting from a digital ecosystem designed to deliver efficiency and resilience. And yes, it also means your holiday Coke is backed by servers, signals, and systems you’ll never see—but will always rely on.
To learn more about PLDT Enterprise’s suite of solutions, visit https://bit.ly/pldtenterprise-cceap-partnership-pr
