OPPO and Discovery Channel Celebrate Cultural Diversity
OPPO and Discovery Channel Celebrate Cultural Diversity Through Photography
Capturing Traditions and Festivities Across the World
Cultural diversity is more than just a concept—it’s the heartbeat of human connection.
In celebration of the World Day for Cultural Diversity for Dialogue and Development, OPPO and Discovery Channel continue their global initiative, Culture in a Shot, using smartphone imaging technology to document heritage and traditions from around the world.
Launched in 2024, this initiative is now entering its second year, having covered 15 countries and countless cultural stories.
From Venetian masks in Italy to Kazakh New Year festivities, and the unshakable passion for Brazilian football, Culture in a Shot preserves global traditions through powerful photography and storytelling.
Preserving Heritage Through the Lens of OPPO Smartphones
As a global technology company operating in over 70 countries, OPPO understands that culture is central to identity.
With 670 million users worldwide, the brand is leveraging mobile technology to bridge cultural gaps, capturing rich traditions and vibrant celebrations in a way that feels personal and immersive.
The 2025 theme, “Celebrate the Moment,” highlights festivals and gatherings that unite communities across generations.
Whether through masked carnivals, ceremonial feasts, or the universal language of sport, OPPO aims to document how traditions endure and evolve.
Venice Carnival: A Celebration of Mystery and Elegance
Italy’s Venice Carnival is one of the world’s most enchanting cultural events.
What was once a privileged celebration for aristocrats has grown into a global festival, inviting people from all walks of life to participate.
With vivid masks, elaborate costumes, and centuries-old traditions, Venice transforms into an immersive dreamscape every year.
Through OPPO’s imaging technology, the timeless elegance of the Carnival is captured in striking detail, preserving one of Italy’s most treasured legacies.
Nauryz in Kazakhstan: A New Year Rooted in Tradition
Moving east to Kazakhstan, the focus turns to Nauryz, a festival celebrating renewal, unity, and prosperity.
Each spring, Kazakh cities become open-air stages, filled with music, dance, and vibrant clothing, honoring centuries-old customs.
A key tradition during Nauryz is the preparation of kumys (fermented horse milk) and nauryz-kozhe, a symbolic seven-ingredient dish representing the richness of Kazakh heritage.
With OPPO’s advanced imaging capabilities, family moments, traditional foods, and festive energy are beautifully captured, making sure these cultural snapshots live on.
Brazilian Football: More Than Just a Sport
Some celebrations go beyond festivals and holidays—they exist in everyday life.
In Brazil, football is not just a game, it’s a national celebration—a ritual that unites communities, sparks joy, and fuels dreams.
Through the story of 19-year-old player Mario Cesar Conceição Faria Júnior, OPPO explores how football is a lifelong passion that transcends generations.
From humble backstreets to massive stadiums, the game is a shared heartbeat, connecting young dreamers with legends.
By documenting these moments, OPPO showcases how sports can serve as cultural pillars, reflecting the spirit of a nation.
Encouraging People to Tell Their Own Cultural Stories
Beyond professional photography, OPPO is empowering users worldwide to participate in documenting their own traditions.
Initiatives like #OPPOMalaysiaThroughTheLens, supported by Malaysia’s Ministry of Tourism, Arts and Culture (MOTAC), allow communities to capture everyday cultural moments.
In 2024, the Thaipusam festival was a focus, showcasing how generations pass down rituals through vibrant celebrations.
The campaign doesn’t just archive culture—it encourages active participation, ensuring everyone can take pride in their heritage.
The #OPPOCulturalChallenge: Engaging a New Generation
To extend its reach, OPPO launched the #OPPOCulturalChallenge on TikTok, inviting users to showcase their traditions in their own way.
During Thailand’s Songkran Festival, young creators merged digital creativity with tradition, proving that culture isn’t static—it evolves when shared, reinterpreted, and adapted.
By using hashtags #OPPOxDiscovery and #OPPOCulturalChallenge, creators worldwide are documenting their customs, breathing new life into age-old practices.
It’s proof that while culture is timeless, the way we celebrate it can change—and technology helps keep it alive.
Final Thoughts: Technology as a Cultural Bridge
Through Culture in a Shot, OPPO is turning photography into a tool for preserving history, ensuring that traditions remain vivid and accessible across generations.
Partnering with Discovery Channel, the initiative is bringing cultural celebrations to life, making sure that heritage stories continue to inspire the world.
Whether capturing masked parades in Venice, feasting in Kazakhstan, or chasing football dreams in Brazil, OPPO is proving that cultural diversity is more than something to document—it’s something to celebrate.
The global cultural journey continues. OPPO and Discovery Channel will explore more festivals and traditions—celebrating the diversity that connects people across borders. To discover more stories and cultural highlights, please visit the #OPPOCultureChallenge that celebrates culture through the lens.
